Digital Marketing Specialist

Responsibilities

The Digital Marketing Specialist manages daily digital channels including the website, social media, email marketing, and paid advertising campaigns. This role is responsible for executing digital content, monitoring performance analytics, and coordinating with agency partners to drive engagement and online giving.

Requirements

Candidates must possess a bachelor's degree in Marketing, Communications, Business, or a related field. A minimum of four years of hands-on digital marketing experience with specific proficiency in WordPress, Google Analytics, and paid advertising platforms is required.

Skills

• Digital marketing
• Social media management
• Content creation
• Email marketing
• Paid advertising
• Google Analytics 4
• WordPress
• SEO
• Accessibility compliance
• Copywriting
• Data analysis
• Campaign management
• Community engagement
• Mailchimp
• Meta Ads Manager
• Google Ads

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Short-term disability insurance
• Long-term disability insurance
• Accident insurance
• Critical illness insurance
• Voluntary life insurance
• Pet insurance
• Employee assistance program
• 403(b) retirement savings plan
• Employer retirement match
• Paid time off
• Paid holidays
• Financial advice services

About this role

Description
Job Purpose / Summary
The Digital Marketing Specialist runs Three Square’s digital channels day-to-day, including the website, paid digital advertising, Mailchimp email, social media, and analytics. Reporting to the Director of Marketing and Communications, this role executes, tests, and improves digital work to grow online giving, volunteer sign-ups, advocacy, and community engagement in Southern Nevada. The Digital Marketing Specialist publishes, promotes, and measures Three Square’s content, serves as the daily voice of Three Square on social media, and coordinates with vendors and agency partners on the email calendar.

Essential Job Functions
The following duties are considered essential functions of this position. Other duties may be assigned as needed.
Build, launch, and monitor paid campaigns on Meta (Facebook and Instagram) and Google Ads, and track spending against budget, reporting pacing and results weekly during active campaigns.
Manage Three Square’s Google Ad Grants account to make full, compliant use of the monthly grant.
Manage day-to-day content on Three Square’s WordPress website, including page updates, new pages from approved content, event listings, and content for internal digital screens.
Apply SEO and accessibility (WCAG) best practices across all website content, and recommend data-driven improvements to donation and volunteer pages.
Edit captions, then schedule and publish content across social media channels, adapting it to each platform’s format and audience.
Maintain the social media content calendar.
Manage daily community engagement, including responding to comments and direct messages; routing questions about food assistance, volunteering, and donations to the appropriate team; and escalating sensitive issues to the Director of Marketing and Communications the same day.
Monitor social channels and online conversations about Three Square, and flag emerging issues and rapid-response opportunities to the Director.
Build and send Mailchimp emails for non-donor audiences, including volunteers, partner pantries and agencies, advocates, and event attendees, and maintain lists, segments, templates, and automations.
Keep the organization-wide email send calendar up to date and coordinate with the agency partner that manages donor email.
Maintain Google Analytics 4, platform analytics, UTM tracking, and conversion tracking for online giving.
Prepare a monthly digital performance report and campaign recaps for the Director, with observations and recommended next steps.
Contribute ideas and data to the annual digital plan and campaign plans.
Provide content specifications (sizes, formats, and deadlines) and performance data on what content works to the creative team.
Route all public-facing copy to the Director of Marketing and Communications for final editing and proofreading before publication.
Submit and track work through the asset request system, and keep project status up to date.
Manage confidential information.
Maintain regular and consistent attendance.
Perform other duties as assigned.
Requirements
Education & Experience Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Minimum of four years of digital marketing experience, including hands-on work with a website, social media, email marketing, and paid digital advertising.
Experience with WordPress, Google Analytics 4, Mailchimp, Meta Ads Manager, and Google Ads.
Working knowledge of SEO, social media scheduling tools, and Canva.
Proficiency in Microsoft Office (Word, Excel, Outlook, Teams) and SharePoint.
Google Ad Grants experience is preferred.
HTML & CSS fundamentals are preferred
Bilingual in English & Spanish is preferred.
Skills & Abilities
Ability to use digital analytics platforms to track performance and spot what is and is not working.
Ability to follow a plan precisely while recognizing when results call for a change, and to bring a recommendation to the Director.
Ability to manage many recurring tasks and deadlines with accuracy and strong attention to detail.
Ability to respond calmly, courteously, and with sound judgment to the public on behalf of Three Square, including on public channels.
Clear writing and editing skills for digital channels.
Ability to collaborate effectively with internal teams, agencies, partners, and the public.
Physical Requirements
The physical requirements listed are representative of those needed to successfully perform the essential duties of this position. In accordance with the Americans with Disabilities Act (ADA), Three Square will provide reasonable accommodations to qualified individuals with disabilities, absent undue hardship, to enable them to perform the essential functions of the role.
Ability to sit, use hands and fingers, talk or hear, and smell continually.
Ability to stand, walk, and reach frequently.
Ability to climb or balance, stoop, kneel, or crouch occasionally.
Ability to frequently lift and carry up to 10 lbs.
Ability to occasionally lift and carry up to 50 lbs.
Close vision required to see computer monitors, read documents, and operate copy and fax machines.
Distance vision is required to drive an automobile if driving is a requirement of the job
Work Environment
Work is performed indoors in a climate-controlled office environment.
Moderate noise levels as found in a business office with computer printers, households with TVs, kitchen appliances, and driving in light traffic.
Occasionally exposed to outdoor weather conditions when traveling between buildings or attending off-site meetings and events.
May occasionally enter warehouse areas, with brief exposure to temperature variation, dust, and elevated noise levels from motorized equipment.
Why You Will Love Working Here
Joining Three Square means becoming part of a community-driven mission where your work truly matters, and where together, we can feed everyone. Every task you do, big or small, directly contributes to our mis...

About Three Square

Environmental Services · 2-10 employees · headquartered in Santa Monica, CA · founded 2008