Digital Marketing & Social Media Manager

About this role

Position Summary

Recovery Associates Group (RAG) is seeking a Social Media Manager to lead our digital presence across multiple platforms. This individual will be responsible for increasing brand awareness, growing online engagement, educating the community about mental health services, and supporting the marketing efforts for both Recovery Associates Group and The Healed Mom Program.

Job Description

• Develop and execute a comprehensive social media strategy that supports the organization's marketing and growth objectives.
• Create, schedule, and publish engaging daily content across Instagram, Facebook, TikTok, and YouTube.
• Design original graphics, videos, reels, stories, and other multimedia content that reflects the Recovery Associates Group and The Healed Mom brands.
• Develop and maintain a monthly content calendar featuring educational content, mental health awareness campaigns, organizational updates, seasonal messaging, and promotional initiatives.
• Grow brand awareness and increase followers through strategic, organic social media marketing.
• Promote Recovery Associates Group services, providers, community outreach events, workshops, and The Healed Mom Program.
• Monitor and professionally respond to comments, direct messages, and other audience interactions while fostering an engaged online community.
• Collaborate with leadership and clinical staff to ensure educational content is clinically accurate and aligned with organizational messaging.
• Assist with branding initiatives and maintain consistency in voice, messaging, and visual identity across all digital platforms.
• Develop and manage text message marketing campaigns to support patient engagement and organizational initiatives.
• Track key performance indicators, analyze engagement metrics, and provide regular reports with recommendations for improving reach and audience engagement.
• Stay current on social media trends, platform updates, emerging technologies, and best ...