Digital Marketing Performance Manager

About this role

About First Bus:

Are you ready to advance your career with one of the UK's leading bus operators? Join a forward-thinking company that embraces cutting-edge bus technology, from innovative mobile apps to environmentally friendly vehicles. We are passionate about delivering passenger journeys that are sustainable, comfortable, and efficient. We are at the forefront of innovation in the industry, connecting communities and shaping the future of public transport.

Location – Home based

We are looking for a Digital Marketing Performance Manager to join our Marketing team on a full-time basis. This is initially a 12-month FTC with the potential to go permanent.

The Digital Marketing Performance Manager holds senior responsibility for setting the direction, governance and operational excellence of digital marketing activity across First Bus and its portfolio of B2B Business and Coach brands.

The role provides expert leadership, strategic oversight and technical capability to build a high-performing digital marketing function within the organisation.

This position has been established to reduce reliance on external agencies and strengthen in-house expertise. Current digital marketing and tracking activity is fragmented and inconsistent, limiting visibility of performance and the organisation's ability to optimise spend and outcomes. Working closely with Marketing, Data and Commercial teams, the post holder will streamline and enhance the digital marketing ecosystem, ensuring robust measurement, improved planning and the adoption of best practice across brands and regions.

As both a senior functional lead and a hands-on specialist, the role ensures digital activity is data-driven, commercially aligned and responsive to the needs of multiple audiences, including local bus customers, airport express travellers, B2B partners and government stakeholders. The post holder will guide the development of digital capabilities, tools and processes that support long-t...