Digital Marketing Manager of Patient Partnerships

About this role

About the Opportunity:

The organization provides digital solutions across healthcare, life sciences, and pharmaceuticals, focusing on engaging physician communities globally for medical education, job placement, and market research. The role of Digital Marketing Manager of Patient Partnerships aims to develop and scale patient recruitment and engagement solutions by building partnerships with patient associations and advocacy groups, and driving digital excellence to support sustainable global growth of patient panels.

Responsibilities:

• Oversee recruitment and engagement of patient support groups and associations to establish strategic, long-term partnerships

• Map and evaluate potential patient support groups aligned with target therapeutic areas; lead outreach and develop tailored engagement plans

• Foster trust-based relationships with patient associations and advocacy groups through regular communication and mutual value exchange

• Lead strategic development and optimization of patient panel technology for global growth, responsiveness, seamless user experience, and quality standards

• Design, execute, and continuously improve global patient panel growth strategies to increase registrations, reactivations, and unique participants

• Own global digital growth and optimization strategy for patient panel brands

• Develop unified frameworks for digital planning, execution, testing, and reporting across web, social media, paid media, SEO, and content

• Ensure digital strategies align with panel objectives, brand guidelines, and business targets

• Establish governance standards for digital content, channel usage, user experience, and creative quality

• Introduce and refine digital policies, workflows, and operational guidelines for cross-functional adoption including project recruitment

• Drive continuous optimization using A/B testing, CRO frameworks, SEO enhancements, and data-driven decision-making

• Oversee analytics, dashboards, and KPIs focusing o...