Digital Marketing Manager

About this role

At AliveDx, we empower diagnostic insights, transform patient care, and innovate for life. With over 30-years in in-vitro diagnostics, we put the health of patients first by creating innovative solutions designed for faster diagnostic results. Alba–– our blood bank reagents portfolio–– and MosaiQ®–– one of the first multiplexing and multimodality automated testing platforms––are designed to make labs more efficient and clinical decision-making more effective. Our journey started as Alba Bioscience, and later, Quotient. Today, as AliveDx, we innovate for life.

AliveDx is recruiting for a Digital Marketing Manager to join the Commercial Marketing team based in the US. The role is a full-time permanent position.

YOUR MISSION

Your main responsibilities will include:

– Define and execute the US, Canada and Latin America digital marketing roadmap aligned to business and brand objectives. Including testing of new digital channels to increase reach, engagement and pipeline.

– Own end to end digital execution of lead generation campaigns, product launches and other priority initiatives.

– Own HubSpot campaign setup and execution for US, Canada and Latin America.

– Monitor and manage MQLs from the digital channels ensuring every lead is acknowledged and acted on quickly.

– Use Salesforce to track lead status and escalate where necessary.

– Manage external digital and creative agencies to ensure high-quality, on brand deliverables. Providing clear briefs and feedback to align with strategy and timelines.

YOUR COMPETENCIES

– Relevant education to degree standard or equivalent in life sciences, biotechnology, medical technology, marketing, communications or other related disciplines. – Proven experience in content marketing, preferably in the IVD medical device or life sciences industry.

– Proven ability to develop and execute content strategies that drive pipeline growth.

– Demonstrated success in storytelling, writing and editing across formats and tones.
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