Digital Marketing Manager

About this role

Digital Marketing Manager

Company Background:

We’re excited to be hiring an experienced and digitally-driven Marketing Manager to join our team on a permanent basis. At Webdoctor.ie, we are Ireland’s largest and most trusted Telehealth provider, with a Trustpilot rating of 4.8, reflecting the quality and care we deliver. Driven by experienced clinicians and innovative technologists, we are redefining healthcare, making it more accessible and efficient for patients and clinicians.. Our success is built on clinical excellence and creating accessible, high-quality care pathways. We're in a competitive, fast-moving market and need a strategic marketing leader who can position us for continued market share growth while building lasting brand loyalty.

Job Description & Key Responsibilities of this Role:

This is a solo role requiring someone who can independently drive marketing strategy and execution while working cross-functionally with clinical, product, and operations teams. Your number-one focus is growing patient LTV through digital activity - turning first-time consultations into long-term, multi-service relationships across our specialist services (Online GP care, ADHD, Dietetics and more) and our hybrid care offerings launching in 2026. You’ll own email marketing (ActiveCampaign) and organic social, and you’ll partner closely with our paid social agency, to make sure paid acquisition and our owned-channel CRM work as one funnel. Throughout, you’ll be the team’s go-to on what we can and can’t say - working within HPRA guidance, the ASAI Code, and the Medicinal Products (Control of Advertising) Regulations 2007 (S.I. No. 541/2007).

If you thrive where clinical quality meets accessible care, and you enjoy the craft of squeezing more value out of an existing customer base through smart segmentation, lifecycle journeys and creative testing - this is the role for you

Lifetime value & CRM

• Own the LTV growth roadmap for the Web...