Digital Marketing Manager

About this role

Your Role at a Glance

We are seeking a strategic and results-driven Digital Marketing Manager to lead our digital marketing initiatives and expand Mastercam's online presence in the manufacturing and machining industry. This role will develop and execute comprehensive digital marketing strategies to drive lead generation, customer engagement, and brand awareness across multiple digital channels. This role will also provide guidance and direction to digital marketing specialists.

How You’ll Drive Success

*Digital Strategy & Campaign Management*

• Develop and implement comprehensive digital marketing strategies aligned with business objectives
• Plan, execute, and optimize multi-channel digital campaigns across search, social media, email, and display advertising
• Manage campaign budgets and track ROI to ensure efficient resource allocation
• Manage and direct development work for Mastercam.com and other digital properties

*Content Marketing & SEO*

• Collaborate with technical teams to create compelling content that resonates with manufacturing professionals
• Optimize website content and landing pages for search engines and user experience
• Develop SEO strategies to improve organic search visibility for industry-relevant keywords
• Collaborate with marcom team to develop blog content strategy and publishing calendar

*Lead Generation & Conversion Optimization*

• Design and implement lead generation campaigns targeting manufacturing decision-makers across paid and earned/owned channels
• Optimize conversion funnels and landing pages to improve lead quality and quantity
• Develop nurturing campaigns for prospects at different stages of the buyer's journey
• Implement marketing automation workflows to streamline lead management

*Analytics & Performance Measurement*

• Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, HubSpot, and social media analytics
• Provide regular performance reports with actionable ...