Digital Marketing Manager

About this role

Description
*This is a full-time, remote position based in the continental United States*
Are you a data-driven digital marketer who thrives on scaling paid media performance and generating high-quality leads? Do you bring a strategic mindset and strong execution skills to cross-platform campaign management? MASA is looking for a
Digital Marketing Manager
to lead our digital acquisition efforts and drive measurable growth in a collaborative, mission-focused environment.


About Masa
MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com


What You Will Do

• Lead paid media campaigns across Meta, Google, and emerging platforms to drive lead generation and meet CPL/CAC goals
• Manage full-funnel performance by aligning creative, landing pages, and nurture workflows for conversion
• Build and maintain dashboards and reports to monitor key performance metrics and provide actionable insights
• Collaborate with internal stakeholders (Sales, Ops, Compliance, Marketing) to align campaign execution and lead flow
• Test and scale new channels, platforms, and campaign types to reach new audiences efficiently
• Oversee CRO strategies and A/B testing for ads, messaging, and landing pages to improve conversion

What You Bring

• 4+ years of experience in paid digital media with a strong focus on performance and lead generation
• Intermediate Excel proficiency (formulas, pivot tables, charts, etc.)
• Familiarity with key platforms: Meta Ads, Google Ads, HubSpot, and landing page builders (e.g., UnBounce)
• Experience with email/SMS engage...