Digital Marketing Manager

About this role

We power insights for better, safer workplaces... together.

Are you ready to be a Kin-at-i-can?

Are you a strategic, data-driven, curious Digital Marketing Manager ready to take the reins of a B2B growth engine? We’re looking for someone to lead our marketing function on a 14-month contract, covering a period of parental leave and commencing mid-August. If you’re passionate about driving awareness, optimising performance, enhancing a digital experience and building a powerful brand, we want to hear from you!

Working for Kinatico will provide you with a fantastic opportunity to gain insight into a supportive, established Reg-Tech organisation with strong growth ambitions. It’s a rare chance to step into a high-impact role and make your mark from day one.

DELIVERING THE GOOD, STRIVING FOR THE GREAT

Position responsibilities include but are not limited to:

• Design and execute full-funnel digital marketing strategies to drive lead generation and revenue growth

• Launch and optimise multi-channel campaigns across SEO, SEM, social, email, and paid media

• Lead the development, in collaboration with the CXO and external agencies, of our new website and website strategy

• Develop and execute automated lifecycle marketing strategies aligned to best practice and using data-driven decision making – ownership of customer marketing data management frameworks and standards

• Own performance metrics like CAC, LTV, pipeline velocity, and conversion rates

• Continuously test, learn, and refine assets, messaging, and user journeys

• Be a champion of our brand across all digital touchpoints

• Collaborate with sales, product, and external agencies to align and amplify impact

• Explore emerging tools and tactics to stay ahead of the curve

• Oversee and optimise our website CMS, SEO infrastructure, and technical performance

OUR TEAM’S STRENGTH COMES FROM EVERYONES’S INDIVIDUALITY

About you:

• Expertise in CRM, Google Analytics, SE...