Digital Marketing Manager

About this role

The best performance marketers live for paid media optimization. LinkedIn Campaign Manager, Google Ads, and 6sense are where they excel. Their passion for maximizing ROAS, crushing pipeline targets, and nurturing accounts through strategic retargeting keeps them at the top of their game. They're always testing, iterating, and optimizing to beat yesterday's performance.


Great paid media strategists thrive on translating campaign visions into high-performing digital strategies. They know that partnership between campaign strategy and paid media execution drives real results. Performance metrics, attribution models, and conversion paths energize them. That's the essence of performance marketing excellence!


We're searching for a Digital Marketing Manager who can elevate our paid digital game and drive pipeline growth through modern account-based strategies. Someone who knows how to reach the right accounts at the right time with the right message - and has the expertise to make it happen!


What Expel Can Do For You

• Expel offers complete ownership of our paid digital ecosystem - search, social, display, and retargeting - with significant budget and direct impact on revenue. We provide access to cutting-edge ABX platforms like 6sense for sophisticated account-based campaigns. Our campaigns team values data-driven decisions and celebrates paid media wins!
• The role offers autonomy to test new channels, try bold strategies, and bring innovative approaches to B2B paid media. Plus, the work connects directly to pipeline and revenue - no vanity metrics, just real business impact that's measurable and meaningful.

What You Can Do For Expel

• This role owns and optimizes our paid digital channels including LinkedIn, Google Ads, Meta, Reddit, display, and retargeting to drive account engagement and pipeline growth. Working closely with our campaigns team, this position translates integrated campaign strategies into powerful paid media tactics that re...