Digital Marketing Manager (Acquisition) (23275)

About this role

Help Change Childhoods Through Digital Marketing

At Barnardo's, we're committed to changing childhoods and changing lives. We're looking for an experienced and data-driven Digital Marketing Manager (Acquisition) to help us reach new supporters, grow fundraising income, and increase awareness of our work with children and young people across the UK.

This is an exciting opportunity for a talented digital marketer who thrives on delivering high-performing campaigns, optimising customer journeys, and using insight to drive meaningful results. You'll play a key role in helping Barnardo's attract new supporters through innovative, integrated digital campaigns across paid media channels.

Travel will be required to quarterly meetings in London Hubs.

What You'll Be Doing

As Digital Marketing Manager (Acquisition), you'll lead the delivery and optimisation of digital acquisition activity across channels including:

• Paid social

• PPC and search marketing

• Display and programmatic media

• Website and landing page journeys

Working closely with internal stakeholders and agency partners, you'll:

• Plan and deliver integrated digital campaigns that drive supporter acquisition and fundraising growth.

• Optimise campaign performance through testing, insight and continuous improvement.

• Support development of SEO and emerging AI search (GEO) opportunities.

• Analyse performance data and turn insights into actionable recommendations.

• Collaborate with fundraising, brand, web and digital teams to create seamless supporter journeys.

• Help develop robust reporting frameworks focused on ROI, attribution and business outcomes.

• Champion a test-and-learn culture, driving innovation and best practice across digital marketing activity.

About You

We're looking for someone who combines strategic thinking with hands-on digital expertise.

You'll bring:

• Significant experience managing paid digital marketing campaigns across social, search and other acqui...