CRM Data Analyst

About this role

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Overvie

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The CRM Data Analyst is an active member of the Publicis Data & Insights Team. The CRM Data Analyst will be responsible for aggregating, analyzing and providing insights that help monitor, optimize and deliver data driven recommendations to our clients on a regular (weekly, monthly, and quarterly) and ad-hoc basis and/or or whatever the business require

s.

This role will focus on 2 accounts, where B2C & B2B analysis experience is needed within large organizations. This candidate will work together with CRM Strategy and Client Services, using data to inform decision-making in program strategi

es.

This candidate must ensure that the data used in the analytics process is accurate and robust. Candidates must also think strategically to identify issues that need to be optimized or resolved. The CRM Analyst will work proactively to prioritize their tasks based on the client’s needs. In addition, it is important for the CRM Analyst to have attention to detail and to validate data that is questionable for accuracy and to help address “the why” to support any recommendations to clients, in collaboration with Strat

egy.

Responsibil

- ities

Optimize the client’s CRM business by providing strategic recommendations, based on the insights. You don’t simply provide th...