Content Strategist

About this role

Position Summary
At PennEngineering, we innovate and collaborate to make the world a better place. You can contribute to work that matters with a company where diversity, equity and belonging are shared values. We’re committed to fostering an environment for every employee that’s welcoming, respectful and inclusive, with great opportunity for professional growth. Find your future with us.


PennEngineering is seeking a motivated, excited, individual to be a part of
the Marketing Team.
As the
Content Strategist
at PennEngineering, you’ll collaborate with teams that do truly amazing things.


Join us as we build the future in Manufacturing and Engineering!


Perks And Benefits

• Medical & Employer Paid: Dental and Vision
• Parental Leave
• 401k and Employer Match
• Paid time off and holidays
• Tuition reimbursement
• Paid On the Job Training
• Performance incentive bonuses
• Community Volunteering
• Talent Referral Bonus Program
• Employee Centric Culture
• Company Provided Technology (laptop, phone, monitors for office and home environment)

What You Will Do
This role is focused on a strategic, hands-on content leader who understands that search is changing - and knows how to create content that performs in both traditional search engines and AI-driven discovery tools. This role translates business objectives into content strategies that feel authentic, discoverable, and shareable—while building a consistent brand strategy that ladders up to broader campaigns and growth goals.


As our Content Strategist, you’ll develop and execute a modern content strategy focused on Answer Engine Optimization (AEO) by developing messaging frameworks and strategic guidelines that unify creative across social, owned, and earned channels.


This role goes beyond blog posts and landing pages - it’s about structuring and packaging information so that it’s visible, cited, and trusted by search engines, AI assistants, and customers alike.


In ...