Content and Group Communications Manager

Responsibilities

You will lead a small team to develop and execute communication strategies that bring multiple residential building brands to life. This involves creating engaging content across digital platforms, managing PR activities, and ensuring consistent brand messaging.

Requirements

The ideal candidate has extensive experience in marketing communications, content creation, and PR, with a proven ability to lead teams and manage senior stakeholders. Strong copywriting skills and a strategic mindset are essential, with experience in the residential construction or property industry being highly regarded.

Skills

• Content creation
• Communications strategy
• Public relations
• Copywriting
• Social media marketing
• Brand storytelling
• Digital marketing
• Team leadership
• Stakeholder management
• Corporate communications
• Project management
• Media relations
• Internal communications
• Strategic planning
• Brand management

About this role

Content & Group Communications Manager
Mirrastone Group | Marketing
Are you a creative storyteller who loves bringing brands to life?
We're looking for an experienced Content & Group Communications Manager to join Mirrastone Group and help shape how our brands connect with customers, communities and the wider industry.
If you're passionate about creating engaging content, developing brand stories, working across social media and digital campaigns, and turning great ideas into meaningful communications, we'd love to hear from you.
About us
Mirrastone Group is Victoria's largest residential builder by site starts, bringing together some of the state's leading residential building brands, including Sherridon Homes and SOHO Living.
As our group continues to grow, we're looking for someone who can help tell our story, strengthen our brand presence and ensure our communications connect with the right audiences.
About the role
Reporting to our General Manager of Marketing, you'll play a key role in shaping our content and communications strategy across multiple brands.
This is a great opportunity for someone who enjoys the creative side of marketing but also loves developing strategy, collaborating with people and seeing ideas come to life.
You'll lead a small team of two, including a Marketing Specialist focused on social media and a Marketing Coordinator.
What you'll be doing
Creating engaging content and compelling brand stories across digital platforms, websites, EDMs, campaigns and corporate communications
Developing communication strategies that bring our individual brands to life while maintaining a consistent group identity
Working closely with our Social Media Marketing Specialist to guide content direction, messaging and brand consistency
Managing PR activities, media relationships and external agency partnerships
Supporting industry engagement, corporate communications and key stakeholder relationships
Developing internal communications that keep our people connected and informed
Coordinating communication strategies for events, industry awards and brand initiatives
Leading, mentoring and supporting a small, collaborative marketing team
Working with senior leaders to turn business ideas and initiatives into engaging content
About you
We're looking for someone who brings a great mix of creativity, communication skills and strategic thinking.
Ideally, you'll have:
Demonstrated experience across marketing communications, content creation, PR or corporate communications, with a proven ability to develop and deliver effective communication strategies.
A genuine passion for content creation, storytelling and building strong brands
Excellent writing and copywriting skills, with the ability to adapt your style across different audiences and platforms
A strong understanding of social media, digital marketing and how content supports brand engagement
Experience developing communication strategies across multiple brands or business divisions
Confidence working with senior stakeholders and external partners
Previous experience leading or mentoring a small team
Strong organizational skills and the ability to manage multiple projects
Experience in residential construction, property or a related industry would be highly regarded
Most importantly, you're someone who enjoys getting involved. You can think strategically, but you're just as comfortable rolling up your sleeves and creating the content yourself.
Why join Mirrastone Group?
This is an opportunity to make a genuine impact within a growing Australian business.
You'll have the chance to shape how our brands are represented, bring fresh ideas to the table and work with a supportive marketing team across a diverse portfolio of businesses.
It's a role that offers variety, creative freedom and the opportunity to build something meaningful.
Ready to make your mark?
If you're a creative communicator who loves storytelling, content and building brands, we'd love to hear from you.
Apply now and help us tell the next chapter of the Mirrastone Group story.

About Mirrastone

Construction · 51-200 employees · headquartered in Derrimut, Victoria · founded 2020