Communications Lead

Responsibilities

The Communications Lead will own the Unite Transformation capability team's communications and marketing strategy, including brand management and campaign execution. They will collaborate with Corporate Affairs teams to build engagement and ensure consistent messaging across all channels.

Requirements

Candidates must have senior communications and marketing leadership experience within a complex organization. Proficiency in executive writing, storytelling, and managing stakeholder approvals is essential for this role.

Skills

• Communications strategy
• Marketing strategy
• Brand management
• Stakeholder management
• Executive writing
• Storytelling
• Audience segmentation
• Channel strategy
• Campaign management
• Editorial planning
• Digital channels
• AI tools
• Corporate affairs
• Value proposition
• Message architecture
• Content creation

Benefits

• Banking product discounts
• Employee-only mortgage rates
• Flexible work arrangements
• Culture leave
• Lifestyle leave
• Wellbeing leave
• Learning and development opportunities
• Volunteering initiatives

About this role

Create your best future and join Westpac as a Communications Lead! 
 
What’s the role?
As the Communications Lead, you will own the Unite Transformation capability
team communications and marketing strategy and execution, including the Unite
Transformation capability team brand and activity, working alongside UNITE
Corporate Affairs teams to build understanding, engagement and action.
 
Key responsibilities include: 
* Develop and maintain the Unite Transformation capability team communications
and marketing strategy. 
* Own the Unite Transformation capability team brand, value proposition,
message architecture, visual expression and brand consistency within
enterprise standards. 
* Develop audience segmentation, channel strategy, editorial calendar and
campaign roadmap. 
* Create executive messages, leader packs, participant communications, campaign
content, stories and event collateral. 
* Lead launch and ongoing marketing activity for priority experiences,
communities and opportunities. 
* Coordinate content, approvals, channels and timing with relevant UNITE
Corporate Affairs teams.   
 

What do I need?
To be successful in this role you will have previous experience mapping out a
strategy in line with marketing and communications to successfully deliver an
end goal. You will be able to demonstrate your ability to own brand, narrative,
campaigns and hands-on execution whilst working cohesively with various
stakeholders. 
 
Additional skills and experience required include: 
* Senior communications and marketing leadership experience in a complex
organisation. 
* Strong executive writing, storytelling, audience and channel capability. 
* Experience managing approvals and working across Corporate Affairs and
business teams. 
* Ability to use insight, digital channels and AI tools responsibly to improve
quality and speed.

Why join us?
We’re obsessed with becoming our customers' #1 banking partner for life and
we’re looking for people who are passionate about helping us achieve that goal.
In return, we’re committed to making Westpac the best place to work in the
country. Here are just a few of the ways we’re already doing that:
* Special offers on banking products and discounts from top brands, including
generous employee-only mortgage rates!
* Flexible work arrangements to help you achieve a greater work/life balance,
and a variety of leave options including Culture, Lifestyle and Wellbeing
leave. 
* Tailored learning and development opportunities to help your grow your career
within the bank. 
* Lots of opportunities to ‘give back’ to the Community by getting involved in
our many volunteering initiatives.

Create your future today
To get started, simply click on the APPLY or APPLY NOW button
 
We’re all about creating a supportive and inclusive community. We welcome
everyone – no matter your age, gender, background, or abilities. We also provide
additional support to welcome our veterans, Indigenous Australians and
neurodiverse community.
 
If you need any adjustments during the recruitment process, you can find more
information and contact details on our FAQs and how to contact us page
[https://aus01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.westpac.com.au%2Fabout-westpac%2Fcareers%2Ffaq-contact-us%2F&data=05%7C02%7Cdakotah.bishop%40westpac.com.au%7Cd15ccf34ab1e42eba8b108de7044f492%7C57c64fd466ca49f5ab382e67ef58e724%7C0%7C0%7C639071638622937325%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=CVu4NaILh3E9bnppTkmFikGV3MAwuAh5JuFwMi%2FFj5o%3D&reserved=0],
under the ‘Diversity, sustainability and flexibility’ section.
 
We may close this job advertisement earlier than the advertised closing date if
suitable candidates are identified. We encourage you to apply as soon as
possible.

About Westpac Group

Financial Services · 10,001+ employees · headquartered in Sydney, New South Wales