Business Intelligence Analyst

About this role

Brief Description
THE OPPORTUNITY
The LPGA's Business Intelligence Analyst leads advanced analytics and insight generation to inform LPGA and Epson Tour business strategies across marketing, content, communications, sponsorship, and emerging growth brands. This role drives strategic decision-making by delivering high-impact qualitative and quantitative insights, guiding measurement frameworks, and influencing initiatives for revenue and fan growth.


What You’ll Do

• Lead the translation of complex TV, digital, and asset data into strategic insights and recommendations for senior stakeholders to drive informed business decisions.
• Manage and evolve relationships with third-party data and measurement vendors (Nielsen, SponsorUnited, YouGov, Zoomph, etc.), ensuring data integrity, optimal utilization, and value realization.
• Own the development and delivery of weekly tournament performance reporting across linear and digital consumption, providing executive-level narratives and actionable recommendations.
• Serve as a strategic analytics partner to corporate partnerships teams and clients, delivering audience and fan insights that strengthen proposals and drive revenue growth.
• Oversee the tracking, governance, and synthesis of weekly, monthly, and quarterly performance metrics across LPGA brands (viewership, web, video, social, media consumption).
• Partner with leadership to define measurement strategies and translate business needs into scalable dashboards, reporting frameworks, and data visualizations.
• Consult with business stakeholders to identify intelligence needs and design tailored analytical solutions aligned with organizational objectives.
• Conduct advanced analysis to identify trends, opportunities, and risks, translating findings into actionable strategic insights.
• Generate insights that support acquisition and retention of corporate partnerships, including title partners and official marketing partners.
• Guide survey design and ...