Business Development Manager - Northeast

Responsibilities

The Business Development Manager is responsible for driving profitable growth and increasing market share for vinyl pool liners within the Northeast region. This role involves prospecting new dealer and builder accounts, managing existing relationships, and executing strategic sales plans to meet revenue and margin targets.

Requirements

Candidates should have at least 5 years of successful experience in sales, business development, or territory management, preferably within the swimming pool or building products industry. A bachelor's degree in business or a related field is preferred, along with strong analytical, negotiation, and CRM proficiency.

Skills

• Business development
• Sales strategy
• Account management
• Territory management
• Negotiation
• Relationship building
• Sales forecasting
• CRM management
• Market analysis
• Product training
• Channel sales
• Financial analysis
• Presentation skills
• Communication skills
• Time management
• Strategic planning

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Telehealth
• Wellness resources
• Personalized benefits advocacy
• 401(k) with company match
• Financial protection benefits
• Flexible PTO
• Paid holidays
• Mental health resources
• Family care resources
• Financial wellness resources

About this role

Make a SPLASH with Latham, The Pool Company!
At Latham, The Pool Company, we don’t just make swimming pools; we create opportunities for backyard dreams to come true. As the leading manufacturer in North America, Australia, and New Zealand, we are committed to delivering innovation, quality, and sustainability in everything we do.
We believe in building an environment where everyone can thrive. That is why we offer:
A culture of integrity, collaboration, and respect.
Comprehensive benefits for you and your family.
Opportunities for growth, mentorship, and skill development.
A little about the position:
Job Summary
The primary responsibility of the Vinyl Pool Liners Business Development Manager (BDM) is to drive profitable growth for Latham vinyl pool liners throughout the Northeast region of the United States. The role focuses on developing new business, expanding relationships with existing dealers and builders, and increasing market share across the assigned territory. The BDM implements organizational sales strategies, negotiates and closes business opportunities, builds key customer relationships, and partners cross-functionally to maximize revenue and margin from the sale of vinyl pool liners and related Latham products.
Some of What You Will Do:
Develop new business by identifying, prospecting, and closing dealer and builder accounts throughout the Northeast region.
Build and expand relationships with existing vinyl pool liner dealers and builders to increase sales and market share.
Develop and execute territory and account plans that support revenue, margin, and customer growth goals.
Promote Latham vinyl pool liner products, patterns, programs, ordering tools, and service capabilities.
Convert competitive vinyl liner accounts to Latham and identify opportunities to expand customers’ use of Latham products.
Provide product and sales training to dealers, builders, and other key customer contacts.
Monitor regional market trends, competitive activity, and customer needs to identify new business opportunities.
Partner with Sales, Marketing, Operations, Customer Service, and Finance to support customers and improve the overall customer experience
Promote cross-selling opportunities with related Latham products, including automatic pool covers, safety covers, steps, and accessories.
Travel throughout the Northeast region for customer meetings, prospect visits, trade shows, and industry events.
Key Performance Indicators:
Incremental net sales and gross margin versus the approved territory baseline and annual plan.
New qualified accounts opened, activated, and producing repeat revenue.
Vinyl Pool Liner units sold and sales growth within targeted markets and accounts.
Qualified pipeline value, pipeline coverage, stage progression, velocity, and conversion rate.
Revenue from newly opened accounts and competitive conversions.
Forecast accuracy, CRM completeness, and timely execution of agreed next actions.
What You Bring to the Table: (Qualifications)
Bachelor’s degree in business, Marketing, Sales, or a related field preferred; equivalent combination of education and experience will be considered.
Minimum of 5+ years of successful sales, business development, account management, or territory management experience.
Experience within the swimming pool, pool equipment, building products, construction, or related industries strongly preferred.
Demonstrated success in a hunting-oriented role generating net-new revenue, converting competitive accounts, building pipeline, and closing complex channel sales opportunities.
Proven ability to use CRM data, sales metrics, and financial analysis to prioritize opportunities, forecast accurately, and manage profitable growth.
Strong presentation, negotiation, and communication skills.
Technical aptitude with the ability to understand and explain product features, installation requirements, and troubleshooting procedures.
Ability to effectively train customers, dealers, and distributors.
Strong organizational, planning, and time-management skills.
Proficiency with Microsoft Office applications, CRM platforms, mobile applications, and virtual meeting tools.
Ability to analyze market conditions and develop strategic sales plans.
Willingness and ability to travel extensively throughout the assigned territory, including overnight travel as needed (approximately 50-70%).
Valid driver's license and acceptable driving record.
Why Join Latham? At Latham, we invest in your well-being, growth, and success. Our comprehensive benefits package supports you and your family with:
Medical, dental, and vision coverage
24/7 telehealth and wellness resources
Personalized benefits advocacy and support
Expert second opinions and access to leading specialists
401(k) with a 50% company match up to 6%, and financial protection benefits
Flexible PTO and 11 paid holidays
Mental health, family care, and financial wellness resources
Join a team that's invested in your well-being, your future, and your success.
Some Important Information for you:
Position Title: Business Development Manager (BDM)
Location: Remote - Northeast US
Employment Type: Full Time
Status: Exempt
Salary Range: $100,000-$125,000
Our compensation reflects the cost of labor across US geographic markets. Starting pay for this role will vary based on multiple factors, including location, knowledge, skills, education, and experience. Pay ranges may be modified in the future.
Bonus: SIP 40% of Base Pay
Latham, The Pool Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Latham, The Pool Company is a Drug-Free Workplace Employer. All offers of employment are subject to applicable pre-employment requirements.

About Latham, The Pool Company

Manufacturing · 1,001-5,000 employees · headquartered in Latham, New York · founded 1955