59418338883 - Growth Marketing Manager

About this role

Growth Marketing Manager (Paid Media Focus)
Job Type: Full-Time
Location: 100%Remote
Timezone: US(CST)
Position OverviewOwn day to day execution and optimization of paid media for a subscription ecommerce company that is scaling its growth marketing function. Primary focus is Meta, with potential expansion into Google/Bing. This person needs to walk into an account that needs structural improvement and impose order.

Core Responsibilities

• Take full ownership of *Meta Ads* account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architecture
• Execute a structured creative testing framework with defined pass/watch/kill thresholds and documented results
• Monitor and optimize toward blended *ROAS* targets (current floor: 2.0x, target: 2.5x) while scaling spend
• Produce weekly channel performance reports with spend, *ROAS*, CPA, CTR, *CVR*, and creative performance breakdowns. Reports must include analysis, not just numbers.
• Manage audience exclusions, customer match lists, and lookalike builds. Proactively maintain list freshness rather than waiting to be asked.
• Coordinate with creative team and external agencies on asset needs, providing performance data to inform what gets produced next
• Flag performance anomalies, budget pacing issues, tracking discrepancies, and attribution problems proactively

• Diagnose post click conversion issues by connecting ad platform data to landing page and checkout performance
• Maintain campaign naming taxonomy and organizational standards across all account

What Makes You the Right Fit

• You impose order without being asked. When you inherit a messy account, you know where to start and you move fast—without waiting for a roadmap.
• You're analytical but action-oriented. You don't just surface numbers; you know what they mean and what to do next.
• You close the loop. Performance data informs creative, creative inf...