Strategic Account Executive - B2B Sales - Health & Wellness

Responsibilities

The Strategic Account Executive will generate new B2B business through cold calling, networking, and strategic outreach to hit monthly sales quotas. They will manage the full sales cycle, from identifying qualified leads and conducting product demos to closing contracts and maintaining client relationships.

Requirements

Candidates must have at least 3 years of B2B sales experience and 1 year of experience using a CRM system. A bachelor's degree in Business or Communications is preferred, and applicants must reside in one of the company's authorized states.

Skills

• B2B Sales
• Lead Generation
• Cold Calling
• Strategic Prospecting
• Relationship Building
• CRM Software
• Negotiation
• Market Research
• Contract Management
• Sales Pipeline Management
• Communication
• Persuasion
• Business Development
• Account Management
• Sales Forecasting

Benefits

• Paid Time Off
• Paid Holidays
• Floating Holidays
• Fitness Center
• On-Site Lunch Program
• Health Insurance
• Dental Insurance
• Vision Insurance
• 401(k)
• Profit Sharing
• Life Insurance
• Short-Term Disability Insurance
• Professional Development
• Tuition Reimbursement
• Associate Discounts

About this role

*Please note, Sunlighten is only authorized to have employees in the following states, so you must be living in one of these states in order to work with us at this time: AZ, FL, GA, KS, MI, MO, NC, NE, NV, SC, TX, TN*
Sunlighten, the global leader in infrared sauna therapy, is on a mission to empower healthier, happier lives through cutting-edge wellness solutions. As a B2B Strategic Account Executive with the Sunlighten for Business team, you’ll be the driving force behind our expansion, generating new business through relentless market research, bold networking, and strategic outreach. You'll identify qualified leads, secure meetings, and guide prospects through your pipeline, closing game-changing B2B and commercial deals. Our ideal candidate will have experience building relationships within luxury home building, fitness and wellness, or hotel and hospitality industries, with the ability to leverage their existing network to generate new opportunities.
We’re looking for a natural communicator with an infectious positive energy and a proven ability to turn prospects into lasting partnerships. You'll become an expert in our patented SoloCarbon® infrared technology, clinically proven to detoxify, relax, and rejuvenate, winning clients over through hands-on education and unwavering confidence.
From our Kansas City roots to our growing global presence, including the UK, you'll help drive Sunlighten’s 25-year legacy in a wellness industry projected to reach $7 trillion by 2026. If you're ready to build relationships, exceed goals, and shape the future of health, this is your opportunity.
Duties/Responsibilities:
Develop strong relationships and build trust with our primary clients- business owners or decision makers within organizations (wellness centers, holistic health centers, day spas, hotels/hospitality industry, home builders, designers, etc.)
Strategically identify new opportunities through cold calls and prospecting to fill up a pipeline that produces and hits the BD monthly quota
Ramp-up over the course of 4 months- we will provide the tools/opportunity to perfect your demos, build relationships, and find quick sales to begin earning commission
Hit long term KPI’s from a performance standpoint including revenue targets, cold call lists, lead generation, activity metrics, etc.
Never step or shy away from a challenge- be ready to work with a winning team of sales professionals and leaders
Accurately and efficiently complete all sales transactions, terms of sales, and/or service agreements; prepare contracts and submit orders
Collaborate with other departments, managers, and other staff to confirm that orders are processed with accuracy and efficiency and that products are distributed properly
Analyze market reports to determine where to seek out new business
Establish contact with new business opportunities via carious means
Create proposals for existing customers to better help them with their business while utilizing company products
Work to convert losses into wins to the best of your ability
Get in front of potential problems in order to minimize potential loss
Utilize senior staff for training and guidance
Additional duties as assigned by Director of Business Development
Located in one of the states Sunlighten is authorized to have employees in: AZ, FL, GA, KS, MI, MO, NC, NE, NV, SC, TX, TN
An established book of business and strong industry relationships in luxury home building, hospitality, fitness, healthcare, or recovery, with the ability to utilize these connections to drive new partnerships for Sunlighten
Bachelor’s degree in Business, Communications or a related field
High School Diploma/GED + relevant work experience will be considered
3+ years of sales experience specifically closing B2B deals
1+ year of experience using a CRM system (SalesForce, HubSpot, etc.)
Hunter mentality and excellent understanding of what it takes to fill a pipeline through cold calling, networking, and relationship building
Self-driven with superior interpersonal communication skills that will allow you to overcome objection/challenges
Excellent negotiation and persuasive skills for the purpose of closing deals
Consistently hit monthly targets that will be given by Director of Business Dev
Competitive Paid Time Off Policy + Paid Holidays + Floating Holidays
Fully Equipped Fitness Center On-Site
Lunch Program featuring a James-Beard Award Winning Chef
Health (HSA & FSA Options), Dental, and Vision Insurance
401(k) with company contributions
Profit Sharing
Life and Short-Term Disability Insurance
Professional Development and Tuition Reimbursement
Associate Discounts on Saunas, Spa Products and Day Spa Services
Compensation:
We hold a high standard but so is our earning potential.
This role offers a base salary of $75K + commission with OTE year one around $120K!

About Sunlighten

Wellness and Fitness Services · 51-200 employees · headquartered in Leawood, Kansas · founded 1999