Social Media Manager

Responsibilities

The Social Media Manager will develop and execute the company's social media strategy while overseeing creative production and project timelines. They will collaborate with the growth team to drive patient acquisition and brand awareness while ensuring all content remains compliant with healthcare standards.

Requirements

Candidates must have a bachelor's degree and 3-5 years of experience in social media strategy, preferably within the healthcare or wellness sectors. Strong project management skills, a creative portfolio, and proficiency in social media analytics and platform management are required.

Skills

• Social media strategy
• Project management
• Creative direction
• Content creation
• Copywriting
• Video editing
• Analytics
• Campaign planning
• Community management
• Healthcare marketing
• HIPAA compliance
• Agency management
• Stakeholder management
• Strategic planning
• Digital marketing

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Health savings account
• 401(k)
• Flexible paid time off
• Flex time policy
• Personal equipment budget
• Professional development
• Mentorship

About this role

Mavida Health is an online therapy and psychiatry platform focused on supporting women through major transitional moments in life - from PMOS & PMDD through Menopause and everything in between. We provide integrated, evidence-based care through individual, group, and couples therapy as well as medication management, co-founded and led by reproductive psychiatrist Dr. Sarah Oreck.

Now a WPS Healthcare Company, Mavida Health combines the best of both worlds: the speed, autonomy, and impact of a high-growth startup with the resources and reach of a legacy healthcare organization. Our team is small, nimble, and mission-driven, which means ideas move quickly, decisions are made close to the work, and every employee plays a meaningful role in shaping the company's future. As we continue to grow, we're looking for people who are excited to build, innovate, and help redefine women's mental healthcare at scale.
Mavida Health currently provides in-network mental healthcare services to patients across California, New York, New Jersey, and Texas. We partner with major insurance providers, including Aetna, Cigna/Evernorth, UnitedHealthcare/Optum, Blue Shield of California, and Horizon Blue Cross Blue Shield, to help make high-quality women's mental healthcare more accessible.
About the Role
We're looking for a Social Media Manager to own the strategy behind Mavida's social presence and keep the team executing against it. You'll come in with a clear point of view on what great social looks like in women's health and mental health, and you'll set the direction for how we show up across channels. You'll oversee the creative work produced by our agency partner, creative team, and work closely with the Head of Growth to make sure every post, campaign, and channel supports our growth goals: reaching patients on the path to parenthood and through midlife, and building trust with the referral partners who care for them.
This role is part strategist, part project manager. You'll run the social team's workflow, keeping timelines, deadlines, and deliverables on track, and you'll also be a strong creative in your own right, ready to jump in and help create when the team needs support.

What You'll Do
Develop and own Mavida's social media strategy, aligned with company growth goals across patient acquisition, referral partner awareness, and brand and community building
Bring a strong point of view to creative direction, proactively pitching ideas, formats, and campaigns rather than waiting for a brief
Serve as project manager for the social team, setting timelines, assigning owners, tracking deadlines, and making sure content moves from concept to approval to publication on schedule
Build and maintain content calendars, production schedules, and approval workflows, and keep everyone aligned on what's due and when
Oversee creative work produced by our creative team, including concepts, copy, and visuals, providing clear direction, timely feedback, and approvals to keep output on-brand, on-strategy, and on-time
Step in hands-on when needed, whether that's writing copy, shaping a concept, editing a video, or building a quick-turn post, to keep momentum when the creative team needs support
Partner closely with the Head of Growth on channel priorities, campaign planning, and messaging for patient-facing and provider-facing audiences
Translate business priorities, such as new state launches, service line growth, and partnership initiatives, into social campaigns and content themes
Track, analyze, and report on performance (reach, engagement, follower growth, traffic, and lead/appointment contribution where possible), and turn insights into recommendations
Work with clinical leadership to make sure content is accurate, evidence-based, compassionate, and compliant with healthcare marketing and privacy standards (including HIPAA)
Monitor trends, competitors, and platform changes in women's health and mental health to keep our strategy fresh
Coordinate with the paid marketing team so organic and paid social work together
Manage community engagement standards, including comment and DM guidelines, and escalate sensitive patient-related inquiries appropriately
Be comfortable wearing multiple hats, including ones that don't fit squarely within your job description, because we're a startup
Bachelor's degree and [3-5]+ years of experience in social media strategy or management, ideally in healthcare, health tech, wellness, or another regulated or mission-driven space
Exceptional organizational skills and a proven track record of managing multiple projects, timelines, and due dates at once without letting details slip
Experience functioning as a project manager for a creative or marketing team, including setting deadlines, managing handoffs, and holding people accountable in a collaborative way
A clear point of view on social strategy, backed by a portfolio or examples of work you've shaped and the results it drove
Experience managing agencies or creative partners, including giving direction and feedback and holding work to a high bar
Hands-on creative skills (copywriting, content ideation, and basic design or video editing) and the willingness to use them when needed
Proven ability to build strategy tied to business outcomes, not just engagement metrics
Strong understanding of Instagram, LinkedIn, Facebook, TikTok, and emerging platforms, and how to use each for different audiences
Comfort with analytics and reporting tools (e.g., native platform analytics, Sprout Social, Hootsuite, or similar)
Excellent written communication and the ability to convey complex health information in a clear, warm, and understandable way
A self-starter with a "no problem is too big or too small" attitude
Genuine passion for supporting women and birthing people during crucial stages of parenthood and beyond
Commitment to cultivating cultural humility and cultural competency to serve a diverse patient community
Equal Employment Opportunity
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About Mavida Health

Mental Health Care · 11-50 employees · headquartered in Los Angeles, CA · founded 2022