Senior Web Experience/Operations Manager

About this role

Position Overview
Citrix is seeking a highly motivated Senior Web Experience Manager to own the execution, optimization, and governance of the Citrix.com digital experience. This role sits within Marketing and serves as the bridge between business stakeholders, Product Marketing, Campaigns, IT, and agency partners to ensure the website supports business growth, customer engagement, and AI citations & visibility.


The ideal candidate is a hands-on digital professional who can balance execution with strategic thinking. You will be responsible for planning, building, publishing, and optimizing web experiences while ensuring consistency, quality, and adherence to governance standards across the Citrix digital ecosystem.


Note: This is not a software development role. It is a business-focused digital experience role responsible for turning marketing requirements into high-quality web experiences that drive measurable outcomes.


What You'll Do
Website Experience Management

• Own the day-to-day execution of website updates, landing pages, campaign destinations, promotional content, and business-critical web experiences.
• Build, edit, and publish content within Adobe Experience Manager (AEM) and related digital platforms.
• Ensure all web experiences align with brand, messaging, accessibility, and user experience standards.
• Partner with Product Marketing, Content Strategist, Campaign Marketing, Partner Marketing, ABM, and Corporate Communications teams to support business priorities.

Digital Governance & Operations

• Manage web governance processes, publishing workflows, approval processes, and content standards.
• Ensure consistency across templates, content types, navigation structures, and user journeys.
• Maintain quality assurance standards and coordinate user acceptance testing (UAT) before publication.
• Manage website backlog, intake processes, and prioritization in partnership with stakeholders.

Optimization & Analytics

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