Senior UX/UI Designer - Conversion & Product Experience Lead

About this role


### About Alpine

Alpine Home Air is one of the largest direct-to-consumer HVAC companies in the U.S., with 20+ years of operational excellence and a highly sophisticated technical backend. We are now undertaking a complete transformation of our front-end experience, including a full website redesign, a next-generation System Selector tool, and a content-driven buyer education platform.

We are looking for a Senior UX/UI Designer who can translate complex buyer journeys into elegant, high-converting digital experiences.

### What You Will Do

• Lead UX strategy, visual design, and interface systems across the entire Alpine website
• Design high-conversion landing pages for 100+ HVAC buyer intents
• Create the full UI and UX flow for our new System Selector tool (interactive guided buying experience)
• Build the Alpine design system (typography, components, responsive structure)
• Redesign mobile-first user journeys with clarity, trust, and calmness
• Collaborate closely with engineering, product, and leadership to deliver pixel-perfect implementation
• Contribute to brand identity refresh and visual storytelling across the site

### What You Bring

• 5+ years of experience designing complex consumer-facing products or e-commerce experiences
• A portfolio showing elegant UX systems, clean visual design, and conversion-focused thinking
• Ability to simplify complex decision flows into intuitive user journeys
• Strong visual taste and attention to detail
• Experience working directly with developers in a product environment
• Comfort with iterative design, prototyping, and data-informed decisions

### Nice-to-Have

• Experience designing guided decision tools or configurators
• Experience in home services, e-commerce, or marketplaces
• Familiarity with CRO principles

### Why This Role Matters

Alpine’s next decade depends on transforming our ...