Senior Sales Manager

About this role

Senior Sales Manager

About Us

Freshine Products Inc. is the engine behind Wavytalk — a fast-growing, community-driven hair tools brand built on a simple belief: beautifully styled hair should be accessible to everyone. What started as a viral DTC phenomenon — powered by real results on Amazon, TikTok Shop, and our own e-commerce platform — has become one of the top-performing brands in its category, fueled by everyday people who don't just buy our tools, they share them.

We are now entering a critical phase of growth — expanding aggressively into retail. With early traction at Target, Urban Outfitters, Anthropologie, and Ulta Beauty Marketplace, we are building a world-class retail presence that brings Wavytalk from the scroll to the shelf.

We are seeking a Senior Sales Manager to help scale Wavytalk's retail footprint across the U.S. and build the strategic partnerships that will define our next chapter.

Role Description:

As the Senior Sales Manager, you will manage and grow existing retail accounts while actively prospecting and opening new distribution channels. Your expertise in account management and business development within the CPG, beauty, and hair care retail landscapes will be instrumental in expanding Wavytalk's presence in stores like Sephora, Ulta Beauty, Sally Beauty, and emerging retail partners across multiple channels.

Reporting directly to the U.S. business lead.

This role will lead:

Account Growth & New Business Development

·       Own and drive revenue growth across wholesale channels including mass retail, beauty specialty, drugstore, gift, travel retail and hospitality.

·       Identify and close new retail accounts through proactive outreach, cold calling, and strong buyer relationships.

·       Develop and execute targeted outreach strategies to open new doors and win new product placements.

·       Lead negotiations to secure favorable terms and strategic positioning for Wavytalk products.

·       Manage and g...