Senior Public Relations Manager

Responsibilities

The Senior PR Manager will own the end-to-end public relations and communications strategy to increase share of voice and earned media impressions. They will also lead, mentor, and scale a small in-house team while managing external agency relationships.

Requirements

Candidates must have 5 to 8 years of experience in PR, communications, or journalism with a proven track record of securing tier-one media coverage. Exceptional writing skills and experience managing agency relationships or junior staff are required.

Skills

• Public relations
• Communications strategy
• Media relations
• Team leadership
• Content writing
• Crisis management
• Executive visibility
• Campaign management
• Media monitoring
• Trend analysis
• Agency management
• Stakeholder management
• AP style
• Project management
• Mentorship

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)

About this role

Senior PR Manager
Seeking.com | Full-Time, Exempt, Remote (US) | Reports to: CEO
About the Role
Seeking.com is the world's largest premium dating platform, and we are entering the most important chapter of our brand transformation. We are looking for a Senior PR Manager who will own Public Relations and Communications end-to-end as a small, high-output in-house function, with two North Stars: Share of Voice against named competitors and earned media impressions.
You will set the strategy and execute it personally. You will also lead a small team: at least one direct report (PR Associate or PR Coordinator) whom you will hire, mentor, and grow. You will coordinate cross-functional marketing campaigns with creative, product, social, and digital teams.
This role is important because Seeking is moving past its legacy reputation and becoming the definitive platform for ambitious people building extraordinary lives. We need someone who finds Seeking a seat at every relevant table, and makes us one of the most talked-about dating and lifestyle brands of the next 24 months.
This role will be measured in output, not activity. If you are not comfortable being the one who executes, this is not the right fit.
Core Responsibilities
Team Leadership & Talent Development
• Manage and mentor at least one FTE direct report. Set their priorities, coach their writing, develop their judgment, and grow them into a stronger PR operator than when they joined you • Run a weekly 1:1 with each direct report focused on feedback, development, and removing blockers
• Build a quarterly development plan for each direct report so they have a clear path of growth • Delegate the work that is below your bar (media monitoring, basic asset maintenance, lower-tier outreach) and use the leverage to focus on tier-one pitching, executive visibility, and strategy • Scale the team thoughtfully as Share of Voice and earned media impressions grow; make the business case for additional headcount when warranted
Strategy & Earned Media Ownership
• Own the PR and Communications strategy for Seeking.com, with explicit ownership of Share of Voice brand sentiment, and earned media impressions as your primary KPIs
• Define quarterly themes and narratives the brand will own in tier-one media • Set and report on KPIs weekly: SoV vs. named competitors, earned impressions, tier-one placements, sentiment, share of conversation on key topics
• Build a quarterly executive readout for Co-CEOs
Writing, Pitching & Media Relations
• Write press releases, media alerts, pitch letters, op-eds, bylines, talking points, Q&As, fact sheets, executive bios, and briefing books end-to-end with minimal editing required • Pitch directly to journalists, editors, podcast bookers, producers, bloggers, and influencers. This role does not outsource pitching to the agency
• Maintain and grow a personal list of journalist and producer relationships across dating, relationships, lifestyle, business, consumer tech, and culture beats
• Respond to inbound media requests with proficiency and gather information across the company to prepare approved messaging
• Have the team identify and pursue PR opportunities through Qwoted, HARO, and similar platforms daily
• Insert Seeking into the news cycle through trend-hijacking
• Edit and proofread all external communications for accuracy, AP style, tone, and brand consistency
• Be available to participate in interviews
• Ensure everyone in PR, including any direct reports, are media-trained
• Keep all media talking points current
Co-CEO & Executive Visibility
• Prepare them with briefing materials, narrative arcs, and message tracks for every appearance • Identify and submit the company and executives into industry, business, and culture awards that drive Share of Voice
• Manage stage and panel opportunities at conferences relevant to dating, lifestyle, consumer tech, and growth
• Coordinate executive visibility across earned media, social, and owned channels Member Casting Book
• Oversee the creation and maintenance of a curated 'book' of Seeking members who are willing and prepared to speak to the press on the company's behalf
• Match the right member to the right story when journalists request interview subjects, balancing speed of response with quality of fit
• PR team will manage NDAs, consent forms, talking-point briefings, and post-interview follow-ups for member interviewees
• Develop incentive structures (where appropriate) to keep top storytellers engaged and renewing their participation
Agency Management
• Serve as the day-to-day client lead for our outside US and UK agencies. Run weekly status calls, set the agenda, drive deliverables, and hold the agencies to clear quarterly scorecards • Treat the agencies as a force multiplier on outreach and relationship coverage, not as a replacement for your own pitching
• Quality-control every agency-drafted asset before it leaves the building. Materials with our name on them meet your standard or they do not go out
• Track and report on agency performance metrics and ROI, and renegotiate scope when ROI slips
Trend-Mining & Cultural Listening
• Monitor the news cycle continuously across dating, relationships, lifestyle, business, and tech for stories Seeking should be in
• Build and maintain a rolling PR calendar tied to product moments, the cultural calendar, and trend opportunities
• Track competitor PR activity (Match, Bumble, Hinge, Raya, and the long tail) and flag where they are taking share of conversation we should be contesting
Issues, Reputation & Crisis
• Anticipate reputational issues before they hit. Maintain holding statements and crisis trees for the predictable categories
• Oversee any incoming reputational story end-to-end with legal, executive, and agency input • Maintain a press FAQ that reflects our current positioning, not our legacy reputation
Cross-Functional Campaign Coordination
• Plan, organize, and execute integra...

About Reflex Media, Inc.

Public Relations and Communications Services · 51-200 employees · headquartered in Las Vegas, Nevada · founded 2015