Senior Product Marketing Manager, Pro Experience
Company: LawnStarter
Location: Seattle, WA (Remote)
Salary: $120,000 - $150,000 a year
Type: Full-time
Remote: Yes
Posted: 2026-04-13
About this role
About LawnStarter
LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We connect homeowners with vetted local service professionals (Pros) who handle everything from weekly mowing to pool cleaning. We're profitable, growing 30%+ YoY, and expanding beyond lawn care to become the one-stop shop for all outdoor home services.
About Pro Experience
Our marketplace runs on supply. We have 10,000+ active Pros across the country, and their engagement, quality, and retention directly determine whether we can capture demand and grow. Right now, the supply is fragile, roughly 60% of onboarded Pros never complete a first job, and we're losing millions of dollars in annual revenue because we don't have enough Pros in the right places.
The Pro Experience function exists to close that gap. This is the team that most deeply understands what Pros experience, what they need to succeed, and what makes them stay, and translates that understanding into communications, programs, and internal advocacy that move supply metrics.
The Role
You'll own how LawnStarter communicates with Pros, across every touchpoint, across the full lifecycle, with a clear goal: more Pros succeeding on the platform.
Today, most Pros experience LawnStarter as a job board, work comes in, they do it, they get paid. You'll change that. You're building the communications experience that makes Pros feel like LawnStarter is invested in their success: a platform that helps them grow their business, get better at their craft, and earn more over time. That's the brand you're building, not for homeowners, but for the 10,000+ small business owners who power the marketplace.
This isn't a traditional CRM role or a brand role. It's supply-side product marketing. You're designing the communications experience that keeps our supply base activated, informed, motivated, and growing. That means owning the strategy for Pro-facing communi...