Senior Product Marketing Manager

About this role

SoSafe has the ambition to become the leading human risk management provider in Europe. Our award-winning awareness platform triggers behavioural change by providing effective and engaging training and simulations on cybersecurity and data protection. Cybercrime is predicted to cost the world $10.5 trillion annually by 2025 - we invite you to be part of the solution!

As a Senior Product Marketing Manager, you will play a critical role at the intersection of product, go-to-market, and strategy. You will deeply know our platform, customers, and competitive landscape, and translate that awareness into clear positioning, strong product-led messaging, and effective GTM execution.

Here's how you'll make a difference:

Product & Market Expertise

• Develop deep expertise in SoSafe’s platform, product capabilities, and underlying concepts.
• Partner closely with Product Management and Engineering to identify functionality, roadmap, and priorities.
• Translate intricate product capabilities into clear, differentiated value propositions for technical and non-technical audiences.

### Go-to-Market & Launch Excellence

• Own and drive end-to-end GTM strategies for products and major initiatives.
• Spearhead product launches - from positioning and messaging to enablement and rollout.
• Define clear approaches to winning versus key competitors, grounded in market and customer insight.

### Product-Led Marketing & Campaigns

• Drive the product narrative across marketing channels in collaboration with the brand and content team, ensuring consistency between product reality and market messaging.
• Partner with Marketing, Content, and Growth teams to shape product-led campaigns, launches, and thematic initiatives.
• Ensure product messaging is accurately and compellingly reflected across website, campaigns, sales assets, and customer-facing content.
• Act as the single point of accountability for “the product story” in market-facing initiatives.

### **Sales & Enableme...