Senior Product Marketing Manager

About this role

About Apptega

We make software that solves big problems and has big impact. Our team is comprised of people who take their work (but not themselves) seriously, who love a daunting challenge, who put the customer first, and who pull for each other. We value accountability, fast pace, big energy, bigger fun, and an urgency to win. Sound like you? Read on…

About the role

Apptega is looking for a strategic and hands-on Senior Product Marketing Manager to own how we bring our platform to market—across messaging, content, and demand generation.

This role sits at the center of marketing, product, sales, and our partner ecosystem. You will define how we position Apptega in a crowded cybersecurity and GRC market, create compelling narratives that resonate with our ICP, and drive demand through a mix of content and performance marketing (in partnership with external agencies).

This is a high-impact, high-ownership role for someone who thrives in a fast-moving environment and is excited to build, scale, and optimize across multiple marketing functions.

What you'll do

Product Marketing & Positioning:

• Own Apptega’s messaging, positioning, and value propositions across products, personas, and segments
• Translate product capabilities into clear, differentiated, and compelling stories—especially around ROI for partners and customers
• Partner closely with Product to support launches, releases, and roadmap communication
• Develop and maintain core assets including messaging frameworks, personas, and use cases

Content Strategy & Execution:

• Lead content strategy across the funnel (awareness conversion enablement)
• Create and oversee high-impact content across formats (web, email, sales collateral, webinars, thought leadership)
• Ensure consistent storytelling and voice across all external channels
• Incorporate customer insights and voice-of-customer into all messaging
• Demand Generation (with Agency Management)
• Own demand generation strategy in partners...