Senior Performance Marketing Manager Pro Acquisition (Marketplace Supply Growth)

About this role

### About LawnStarter

LawnStarter is the nation’s leading marketplace for lawn care and outdoor services, connecting homeowners with service professionals across 120+ markets with $100M+ in annual bookings, and marking our second consecutive year of profitability. We’re expanding into new verticals beyond lawn care, and Pro supply is what determines how fast we can grow.

### About the Growth Team

The Growth team owns customer acquisition, the engine that powers everything else. We're responsible for bringing in 150,000+ new customers per year across Google Ads, LSA, Bing, and organic channels. We’re world class in customer acquisition, and this position is extending the team’s expertise to the supply side of the marketplace.

### The Challenge

Pro supply is our biggest growth constraint and our biggest opportunity. In dozens of markets, we turn away revenue because we don’t have enough service professionals to meet demand. Markets with strong Pro density see meaningfully higher customer satisfaction and faster growth.

Organic recruitment and partnerships help, but they don’t scale fast enough. We need paid acquisition to work for supply growth, and this role is responsible for building that capability.

### The Role

This role owns paid acquisition and activation of service professionals (“Pros”) across priority markets. You are accountable for bringing on Pros who complete vetting and successfully perform their first job, not just sign up.

You will own the full supply acquisition funnel end to end, from ads and landing pages through onboarding, vetting handoff, and first service completion. If conversion breaks anywhere, you partner with Product, Operations, and Analytics to fix it.

This is a senior IC role with broad ownership and direct impact on revenue and market growth.

This is not a traditional customer acquisition or demand generation role. This position focuses on growing the supply side of a two-sided marketplace by acquiring and activating service...