Senior Media Buyer / Performance Marketing Manager (Contract)

About this role

## Job Overview

We are seeking a highly experienced Senior Performance Marketing Manager for a contract engagement. This role is designed for a senior-level performance marketer who can independently manage, optimize, and scale paid insurance lead generation campaigns while also contributing to landing page performance and conversion strategy.

This position requires a strong blend of paid media expertise, analytical thinking, and conversion-focused execution. The ideal candidate understands that successful customer acquisition extends beyond ad platforms and includes messaging, testing, and funnel optimization.

This is not a junior or platform-only role. We are looking for a results-oriented professional comfortable owning performance outcomes, making data-informed decisions, and operating with a high degree of autonomy.

Salary Range: $50,000.00 - $1,000,000.00 per year

## Benefits

Annual Base Salary + Bonus Opportunities

Flexible Schedule
Work from Home

## Requirements

• Experience managing significant multi-platform advertising budgets (Meta, Google, TikTok preferred)
• Demonstrated experience managing and scaling paid acquisition campaigns with measurable results
• Senior-level understanding of performance metrics and optimization strategies
• Experience building and optimizing high-converting landing pages
• Familiarity with AI-enabled marketing tools and modern performance workflows

## Responsibilities

• Plan, launch, and manage paid media campaigns across platforms including Meta (Facebook / Instagram), Google, and TikTok to generate insurance leads
• Develop and optimize campaign structures, targeting strategies, and budget allocation
• Monitor, analyze, and improve performance metrics such as CPA, ROAS, CTR, CVR, and lead quality
• Write, refine, and test ad messaging and direct-response copy
• Collaborate on or drive creative testing strategies and performance improvements
• Design and execute structured testing initiatives to g...