Senior Marketing Manager – Retail & Brand Campaigns

About this role

Our Mission

We make it easy for everyone to build healthy habits and eat more fruit and vegetables by creating innovative products that are highly nutritious, sustainable and delicious. If you’re passionate about health, sustainability, and want to be part of a dynamic and collaborative team, this is the place for you!

How We Do It

Just 1 in 10 US adults eats the recommended minimum of 5 cups of fruits and vegetables every day. We're helping solve that problem with convenient, organic, and mouth-watering products.

We transform fresh, organic fruits and veggies into handy single-serving meal moments such as:

Instant Smoothies

Protein Drinks

Delicious Snacks

Job Overview

We’re looking for a Senior Marketing Manager to join our team and support our USA P&L Team with leading high-impact, integrated marketing campaigns that drive awareness, trial, and velocity in retail. This is a strategic, cross-functional role focused on accelerating growth—distinct from performance marketing or direct-response acquisition.

This individual will own the development and execution of marketing strategies, bridging brand, shopper, and retail media efforts. The ideal candidate brings deep experience from emerging CPG brands, understands how to win in-store and online within retail and DTC environments, and can translate brand storytelling into programs that drive measurable results.

This Senior Marketing Manager role reports to the CEO

What You'll Do

• Lead the strategy, development, and execution of integrated marketing campaigns designed to drive DTC sales and in-store retail velocity;
• Content Creation: Produce high-quality photo and short-form video content (TikToks/Reels) that showcases the product, focusing on brand aesthetics and authenticity for US social channels;
• Strategy Development: Create and execute social media strategies aligned with business goals to grow our online community;
• Community Management: Monitor channels, respond...