Senior Manager, Product Portfolio & Brand

About this role

Do you thrive in a fast-paced start-up environment and want to lead a high-performing team at one of the fastest-growing functional beverage companies in the U.S.? The Senior Manager, Product Portfolio & Brand is responsible for the long-term health, growth, and profitability of the Mitra9 product portfolio. This role serves as the strategic bridge between Marketing, Sales, Operations, Finance, R&D/QA, and Supply Chain, ensuring the company is building the right products for the right consumers, through the right channels, at the right margins.

This position owns the product portfolio strategy, innovation pipeline development, consumer insights, sourcing optimization, product lifecycle management, and portfolio profitability. The Senior Manager will partner cross-functionally to identify future growth opportunities, improve existing portfolio performance, support operational efficiency, and ensure every product supports Mitra9's long-term business objectives.

The ideal candidate combines strong commercial acumen, consumer understanding, portfolio management experience, and sourcing expertise with the ability to influence decisions across multiple departments.

What you'll do

Product Portfolio Strategy & Lifecycle Management

• Own the overall health and performance of the Mitra9 product portfolio
• Conduct ongoing portfolio reviews focused on revenue, profitability, inventory performance, consumer demand, and strategic fit
• Lead SKU rationalization efforts and recommend additions, modifications, or discontinuations
• Develop channel-specific assortment strategies and product configurations
• Maintain product lifecycle plans from concept through end-of-life
• Partner with Finance to evaluate product-level performance and profitability opportunities

Innovation & Future Growth

• Develop and maintain Mitra9's innovation pipeline and future product roadmap
• Identify emerging consumer trends, category opportunities, and whitespace opportunities
• Conduc...