Senior Manager, Digital Marketing

About this role

Overview:

Ready to shape the future of science and global health? A global nonprofit that provides trusted biological materials for science and health, ATCC is hiring a remote Senior Manager of Digital Marketing. This role leads the strategy, development, and execution of digital marketing efforts, overseeing the end-to-end customer web journey, digital campaign performance, website experience, digital infrastructure, analytics capabilities, and vendor partnerships. Working closely with Market Development, Creative Marketing, and Web Development teams, the position helps shape how scientific audiences discover, engage with, and convert through digital channels.

Seeking a Senior Manager of Digital Marketing, ideally with a strong background in digital marketing strategy, analytics, website optimization, and campaign performance, and experience supporting complex B2B or scientific marketing environments. Join ATCC and be part of a team that supports the global scientific community with trusted, authenticated biological materials.

#LI-Remote

Responsibilities:

• **Digital Marketing Strategy & Campaign Execution:** Develop and execute digital marketing strategies aligned with organizational goals, audience needs, and the annual marketing plan. Plan and implement digital campaigns across owned and paid channels to drive engagement, pipeline growth, and measurable results.
• **Audience Insights & Digital Visibility:** Leverage audience research, buyer personas, and behavioral insights to inform targeting, messaging, and channel strategy. Utilize AI tools and emerging methodologies, including AEO and GEO, to enhance digital visibility and performance.
• **Customer Journey & Website Experience:** Design and optimize end-to-end customer journey frameworks across digital touchpoints to improve user experience and conversion. Lead website strategy and user experience improvements, including architecture, navigation, and content structure.
• **Digital Governance & B...