Senior Manager, Collaborations & Partnerships – Gap Brand

About this role

## About the Role

The Senior Manager of Collaborations & Partnerships is a strategic leader and brand steward responsible for positioning Gap at the epicentre of cultural conversation and elevating brand visibility in collaboration and cultural product spaces that matter. A critical role on the Marketing team, this role drives the end-to-end vision, development, and execution of all brand collaborations, strategic partnerships and GapStudio.
This role will focus on concepting, cultivating and executing high-impact, culturally-relevant brand collaborations, strategic partnerships and GapStudio marketing and creative strategies, ensuring executional excellence across all Marketing channels and customer touchpoints, including paid media, social, retail, site, digital, loyalty, PR, and product experience, with a mission to ensure Gap remains the talk of the town. The Senior Manager operates with a high degree of autonomy, making independent decisions that shape brand direction and resource allocation, while managing budgets and influencing senior stakeholders across Gap’s internal organization and collatorating partners’ organization.

## What You'll Do

• Lead the strategic development and execution of Gap’s collaboration, strategic partnerships and GapStudio marketing campaigns; ensuring alignment with long-term brand vision and business goals.
• Serve as the primary marketing lead for all collaborations and strategic partnerships, partnering extremely closely with Creative, cross-functional Channel teams, Licensing, Merchandising and Design.
• Translate brand narratives and collaboration objectives into compelling, insight-driven marketing briefs and omni-channel content strategies.
• Oversee the end-to-end content development process for collaborations, ensuring creative excellence, message clarity, and consistency across all platforms.
• Champion a customer-first mindset by leveraging data, insights, and journey mapping to inform Go-To-Market planning and optimi...