Senior Manager, App Strategy & Operations

About this role

Job Description
Fanatics is building a leading global digital sports platform, creating a seamless experience for fans across commerce, collectibles, and gaming. As part of this mission, our
Fan Ecosystem
team plays a critical role in driving customer engagement and lifetime value across the Fanatics ecosystem.


We are seeking a
Senior Manager, App Strategy & Operations
to support the development of commercial strategy and initiatives that grow engagement with Fanatics app users. This is a highly critical role that requires experience leading cross-functional teams in matrixed organizations. The ideal candidate has a customer-first mindset and is passionate about leveraging data and insights to build engaging customer experiences that deliver business results.


Key Responsibilities

• Support Senior Director on the development of the overall Fanatics app customer value proposition, defining the role of Shop, Free-to-Play, Scores, Ticketing and cross-sell to other Fanatics apps and experiences in driving user engagement.
• Drive development of Fanatics app-specific commercial objectives and targets, partnering with Analytics, Finance and Product to define key metrics and stand up dashboards and reporting processes (e.g. weekly business reviews) that measure app performance at both the customer and the proposition level.
• Identify, sell in and lead implementation of new app propositions and commercial initiatives (e.g. seasonal campaigns, new features), partnering closely with Product, Marketing, Analytics and other stakeholders.
• Partner with Product, Design, Research & Insights and Analytics teams to assess the competitive market, identify pain points with current experiences and recommend opportunities for testing & optimization.
• Influence product roadmap prioritization with clear POV on expected customer and business impact.

Qualifications

• Bachelor’s degree preferred.
• 7+ years of experience in commercial strategy, go-to-mark...