Senior Growth Product Manager

About this role

Simple Life
is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.


Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.


With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.


We’re looking for an experienced
Senior Growth Product Manager
who will own and grow conversion-to-purchase metrics across the full acquisition funnel.


Your role goes beyond in-product flows — you’ll work end-to-end, from understanding acquisition channels and creative strategy to optimizing product experience and driving revenue.


Key Responsibilities

• Own key conversion metrics: conversion to purchase, and incremental revenue growth.
• Analyze user behavior and optimize every touchpoint — from the first ad impression to completed payment.
• Run high-velocity product experiments to improve acquisition efficiency and conversion rates at scale.
• Work closely with marketing to align creative strategy, messaging, and onboarding flows that drive purchase intent.
• Understand the impact of acquisition channels (paid, organic, referral, etc.) on user behavior and in-product conversion.
• Design onboarding and activation flows tailored to user intent, channel source, and behavioral profiles.
• Experiment with segments, warm-up strategies, paywalls, upsells, and offers to increase ARPU and first-time conversions.
• Deeply underst...