Senior CRO & Funnel Optimization Manager (DTC) for a U.S. Supplement Brand

About this role

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to gifted people, regardless of location.

About the Client

Our client is a fast-growing DTC supplement brand doing multiple 7 figures a month and on pace for $50M in revenue this year. We believe health should be something you genuinely look forward to every day, powered by the purest and most effective ingredients your body can actually absorb. Our vision is to be in every major retailer across the US alongside the biggest names in the category. We move with speed, a team full of A players, and we are building something generational.

About the Role

We are looking for a CRO Specialist who lives at the intersection of direct response copywriting and conversion optimization. You will build full-funnel landing page experiences — prelanders, advertorials, listicles, VSL pages, and checkout flows — tied directly to our paid media angles and customer avatars. Your funnels and pages will run with 7 figure monthly budgets behind them so every conversion point you improve compounds at scale. You write the copy, design the

structure, brief the assets, and run the tests. Your mission: build landing page experiences that make every dollar of ad spend work harder and push every customer to spend more.

Key Responsibilities

Landing Page Creation & Funnel Building

• Build new landing pages from scratch tied to specific angles, avatars, and paid media campaigns — prelanders, advertorials, listicles, VSL pages, and direct offer pages
• Write world-class direct response copy for every page you build including headlines, body copy, bullets, CTAs, and testimonial framing
• Work directly with the graphic designer to brief and produce all visual assets needed for your funnels
• Own the ...