Senior Content Strategist

About this role

Senior Content Strategist

Location: Miami, FL or Durango, CO (HQ) / Remote for the right candidate
Reports to: Marketing Director

The Opportunity

At Rocky Mountain Chocolate Factory, we believe life is better with a little bit of cocoa and a lot
of craft. We are seeking a Senior Content Strategist who shares our passion for storytelling, just
as we share our passion for chocolate.

You will be the architect of our brand’s voice and the Marketing Director’s right hand, ensuring
our messaging is as consistent and high-quality as our copper-kettle caramel. From high-level
brand development to the fine details of a social campaign, you will lead our creative team in
delivering content that resonates with chocolate lovers and franchisees alike.

What You’ll Do

Core Strategy & Brand Development

• **Finalize Brand Evolution:** Review current materials and conduct discovery to establish our industry positioning and finalize our editorial tone.
• **Master Documentation:** Build and maintain comprehensive Brand Guides, including an editorial "style book" with samples and a specific guide for our franchise partners.
• **Strategic Roadmap:** Work with the Marketing Director to translate business goals into a cohesive content roadmap across digital, social, retail, and print channels.

Omnichannel Execution

• **Digital & E-commerce:** Realign rmcf.com page content, product descriptions, and collection stories to support the new brand message.
• **Retail & Print:** Ensure a seamless experience between online and physical stores by aligning store signage, shelf-talkers, and printed collateral.
• **Internal Portals:** Oversee content for the Franchisee Portal and our Fundraising platform to ensure brand alignment at every touchpoint.

Campaigns & Communications

• **Multi-Channel Campaigns:** Lead ideation for social media and ad campaigns, ensuring every post or seasonal catalog feels authentically "RMCF".
• **Email Strategy:** Man...