Senior Content Strategist

About this role

Company Description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.


Overview
This is a rare opportunity to join an award-winning digital agency to help orchestrate and architect the backbone of a major automotive digital transformation. We’re looking for a technical-minded content strategist who can analyze current states, rethink taxonomies, build scalable tagging frameworks, and shape platform structures that power personalization, automation, and growth. We need a self-starter that understands the complexity of automotive ecosystems and gets excited about turning that complexity into clear, scalable systems.


Responsibilities
Tasks & Deliverables:
The Senior Content Strategist will assist the client team by performing content audits and defining content requirements for a website redesign and migration to a new platform.


Specific Skillset

• Assisting planning content and POVs for website redesign content, including but not limited to:
• Performing current state and competitive assessments
• Performing research for audience needs, trends and behaviors, and digital innovations
• Mapping Consumer Experience Journey content paths
• Assisting in developing content strategy, topics, types, and requirements
• Performing content audits, inventories, and modeling
• Determining what content to keep, revise, retire or co...