Senior Content Strategist

About this role

Position Summary

The Senior Content Strategist connects the dots between commercial goals and the content created to support them. This role ensures our messaging aligns with audience needs, brand voice, and strategic commercial priorities—defining what we say, who we say it to, where it lives, and how it all works together. The ideal candidate brings creative insight, strategic thinking, and a strong ability to translate complex objectives into clear, actionable content plans that deliver measurable impact. This role supports global commercial priorities and requires core working hours aligned to U.S. time zones for real-time collaboration.

Essential Duties & Responsibilities

- Lead and own content strategies for product launches, campaigns, market education, and other initiatives
- Collaborate with Sales and Marketing to identify messaging gaps and content opportunities
- Define content types, channels, and formats needed across customer journeys
- Help Account Service shape creative briefs that are insight-driven, audience-specific, and goal-oriented
- Own content calendars and lifecycle plans, including evergreen and content repurposing
- Manage corporate brand-level content efforts including thought leadership, industry celebrations, and storytelling
- Serve as the content subject matter expert, providing clear guidance on content purpose, priorities, and planning
- Establish content frameworks and messaging architecture that ensure consistency across regions, products, and channels
- Partner with Analytics and Commercial teams to define KPIs, measure content performance, and optimize strategy based on insights
Influence and align senior stakeholders around content priorities, trade-offs, and investment decisions

Knowledge & Skills

• Deep understanding of content strategy and customer journey stages
• Strong collaboration and communication skills to align stakeholders
• Ability to distill complex medical and technical information
• Experience...