Senior Brand Marketing Manager

About this role

Senior Brand Marketing Manager

Remote US & Canada

Reports to: Head of Brand & North America Marketing

About the Role

As thatgamecompany continues to expand its reach and create emotionally resonant experiences, we are seeking an innovative Senior Brand Marketing Manager. At our core, we believe games should be a force for good, and we need a storyteller who can translate that philosophy into authentic, community-first campaigns.

This role is not for a traditional marketer; it is for a creative architect who understands that a brand is a living narrative. You will lead our brand planning on a global scale while maintaining a hands-on focus on the North American market. You will be a champion for our players, a protector of our authenticity, and a pioneer who is unafraid to innovate and fail fast in pursuit of something truly special.

Key Responsibilities

Strategic Brand Planning & NA Execution

• Narrative Campaign Design:Architect and execute marketing campaigns that prioritize storytelling over transactional advertising, ensuring every touchpoint reflects our studio’s unique identity.
• North America Market Leadership: Serve as the primary lead for all North American marketing initiatives, tailoring global strategies to resonate with local Gen Z and "INFP" audiences.
• Lifecycle Management: Develop comprehensive brand plans for SKY and seasonal expansions, overseeing the journey from reveal to live operations.
• Budget & KPI Management: Oversee the North American marketing budget and establish KPIs that measure emotional engagement and community health alongside traditional growth metrics.

Community-First Advocacy

• Champion of the Player:Act as the internal voice for the community, ensuring that marketing strategies are grounded in real player behavior and foster positive relationships.
• Authenticity Management: Vet all creative and communications to ensure they feel organic and respectful, avoiding "ad-speak" that could alienate our ...