Senior Brand Manager - Friso

About this role

Highlights:
12+ yrs Experienced in healthcare, supplement, pharmaceutical or infant nutrition industry


Proven track record in consumer brand management within multinational companies and Market Leading Brands/ No.1 Brands


Strong leadership and people management capabilities


Job Summary:
We are seeking a dynamic and strategic Senior Brand Manager to lead the marketing and brand development of our Friso infant nutrition portfolio across Hong Kong (HK) and Guangdong (GD). This is a people manager role overseeing 1–2 team members, responsible for driving brand growth, innovation, and consumer engagement in alignment with global strategies.


Job Description:
Work Location: Grand Century Place, Mong Kok East


What You'll Be Doing:
Act as the brand champion , collaborating with global teams to shape brand, portfolio, and communication strategies.


Lead consumer insight initiatives in HK & GD to uncover market opportunities and drive data-informed decisions.


Develop and execute annual brand plans to achieve commercial and strategic objectives.


Drive new product development (NPD) launches and post-launch evaluations with cross-functional teams.


Manage full-funnel marketing activities , working closely with Digital, CRM, and Medical Marketing teams.


Influence and align internal stakeholders (Sales, Shopper Marketing, Finance, Operations, Regulatory) for integrated execution.


Ensure budget efficiency through sound financial planning and monitoring.


Uphold regulatory compliance in all product claims and communications.


Build and coach a high-performing, agile team with a growth mindset.


What We Are Looking For


University degree in Marketing, Business, or related field; Master’s degree is a plus.


Minimum 12 years of brand marketing experience with Market Leading Brands/ No. 1 Brands , preferably in MNCs .


At least 4–5 years of people management experienc...