Senior Brand Manager

About this role

Brand Manager/Senior Brand - Regional BrandsInnovation

Location: Delphi, Indiana

Workplace Type: Hybrid preferred; remote optional

Reports to: VP Marketing

Direct Reports: None

Overview:

The Brand Manager will steward a portfolio of established regional processed-meat brands-including Field, Fischer's, Mickelberry, Kentuckian Gold, Indiana Kitchen, and Scott Pete-while supporting the full innovation pipeline from concept through commercialization. This role blends classic brand management discipline with hands-on project leadership, cross-functional orchestration, and data-driven decision-making.

Key Responsibilities:

Brand StewardshipPortfolio Management

• Manage day-to-day health of assigned regional brands.
• Monitor volume, share, distribution, and pricing performance.
• Partner with Sales on execution and promotional strategy.
• Collaborate with R&D on SKU rationalization and formula improvements.
• Develop annual brand plans.

InnovationCommercialization

• Lead cross-functional teams through end-to-end commercialization.
• Own project timelines and stage-gate readiness.
• Guide packaging structure and design decisions.
• Develop consumer-backed and customer-backed recommendations.

Insights, AnalyticsBusiness Tracking

• Leverage Circana, Numerator, 84.51, Scintilla data sources.
• Conduct business diagnostics and post-launch reviews.
• Translate insights into recommendations.

Cross-Functional Leadership

• Serve as hub of communication across teams.
• Deliver internal and external presentations.
• Manage agency partners as needed.

Qualifications:

• 5+ years of CPG brand management, preferably processed meats.
• Proficiency with syndicated/shopper/household data.
• Strong project management and communication skills.
• Experience with packaging development.
• Bachelor's degree required, MBA optional.

Other Duties:

Please note, this job description is not designated to cover or contain a comprehensive listing of...