Senior Brand Manager

About this role

Senior Brand Manager

Reports to:Director of Brand
Location:UK / Ireland/ Remote

Role Purpose

BOYLE Sports is one of the UK and Ireland’s most established betting and gaming brands, and we’re ambitious about where we go next.

A year on from the launch of our new brand identity and Back Yourself positioning, our focus is on building momentum: growing our presence in the UK, strengthening our position in Ireland and making BOYLE Sports one of the most distinctive and recognisable brands in the category.

We’re looking for a Senior Brand Manager to play a leading role in making that happen.

Reporting to the Director of Brand, you’ll have significant ownership across brand, creative and media, ensuring our creative is distinctive and consistent, our media investment works hard, and our internal teams and agency partners are aligned behind one clear brand ambition.

This role needs someone who can move comfortably between strategy and execution: with strong creative judgement, genuine media expertise and the confidence to challenge agencies, influence senior stakeholders and make great decisions quickly.

What You’ll Be Doing

Brand & Creative

• Act as a senior guardian of the BOYLE Sports brand across the UK and Ireland, protecting and strengthening our positioning, identity and tone of voice.

• Champion Back Yourself, ensuring our brand platform is consistently and creatively brought to life across every relevant customer touchpoint.

• Take senior ownership of creative development from brief through to delivery, ensuring work is strategically strong, distinctive and unmistakably BOYLE Sports.

• Partner closely with our in-house Creative team and lead relationships with external creative agencies, setting a high bar for the quality of the work.

• Lead major integrated campaigns across Sportsbook and Gaming, connecting brand, creative and media thinking from the outset.

• Build strong go-to-market plans around key sporting and cultural mo...