Remote Senior Social Media Ads Manager

About this role

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Paid Social Ads Manager. In this pivotal role, you will spearhead innovative advertising strategies for a diverse range of brands. Your leadership will shape the strategy and execution of paid social campaigns on platforms like Meta and TikTok, collaborating closely with Client Success Managers and cross-functional teams. Your analytical mindset will ensure that each campaign is optimized for growth, and as a senior figure, you will mentor junior colleagues while significantly contributing to the overall strategic direction. This is a perfect opportunity for someone passionate about performance marketing and eager to drive impactful results.


Accountabilities

• Own the strategy, execution, and performance of a portfolio of paid social accounts across platforms such as Meta and TikTok.
• Develop and lead comprehensive paid social strategies aligned with client business objectives and growth targets.
• Design full-funnel acquisition strategies that optimize for awareness, engagement, conversion, and lifetime value.
• Identify opportunities to scale campaigns while maintaining strong ROI and efficient CAC.
• Oversee the creation, execution, and optimization of paid social campaigns.
• Lead testing strategies across creative, audiences, messaging, and funnel stages to continuously improve performance.
• Manage advertising budgets and allocate spend strategically to maximize efficiency and results.
• Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
• Work closely with Client Success Managers to align advertising strategy with broader client growth initiatives.
• Mentor and support junior paid media team members, sharing best practices and strategic insights.

Requirements

• 5+ years of paid social advertising experience, ideally managing large-scale Meta and TikTok campaigns.
• 3+ years of agency experien...