Product Operations and Marketing Manager

About this role

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status.  To see our fill list of Team Member Benefits please visit our career site: [www.gotoworkhappy.com/benefits](http://www.gotoworkhappy.com/benefits)

Job Description:

The Product Marketing Manager is responsible for ensuring our digital products are accurately represented, effectively adopted, and consistently communicated across all guest touchpoints.

This role serves as the bridge between Product Management and Marketing- translating product capabilities into compelling digital experiences, launch plans, educational content, and marketing assets. Unlike a Content Editor or Social Media Manager, this role owns the product messaging, go-to-market readiness, and digital product representation across channels, partnering with Marketing teams to ensure consistency and business impact.

Key Responsibilities
Product Go-to-Market

• Lead go-to-market planning for new digital product launches and feature releases.
• Develop product positioning, messaging, and launch materials in partnership with Product Managers.
• Ensure new capabilities are effectively communicated across all digital channels.
• Lead on-site activation events

Product Content & Enablement

• Create and maintain product-focused content including videos, training materials, demos, release communications, and knowledge resources.
• Ensure digital experiences accurately reflect the latest product capabilities and promotions.
• Support internal teams with product education and adoption materials.

Cross-Functional Collaboration

• Partner closely with Product Management, Ops, Corporate Marketing, Property Marketing teams, and Unity Marketing.
• Coordinate with Corporate...