Product Marketing Manager - GroundIQ

About this role

Location

- You can indicate your preferred working location in your motivation letter or in the next stage of the recruitment process.
- - Nootdorp, Netherlands
- Nootdorp, Netherlands

Stage

Experienced Level

Time

Full time

Type

Employee

Place

Hybrid

Job Description

At GroundIQ, we are transforming how engineers understand the subsurface. By combining advanced ground imaging with geotechnical data, we help engineers make faster, smarter decisions about what lies beneath. As part of Fugro, we combine the reliability and expertise of a global leader with the innovation and agility of a forward-thinking technology team.

We are looking for a Product Marketing Manager to drive the commercial success of GroundIQ®. In this role, you will translate complex technical capabilities into compelling value propositions, go-to-market strategies, and marketing initiatives that accelerate growth. You will play a key role in positioning GroundIQ®, Fugro’s innovative solution that leverages data analytics and 3D ground modelling to enhance subsurface insights and risk management.

Your role

• You gather market insights, customer feedback, and competitive intelligence to guide product innovation, strategic investments, and market positioning;
• You develop go-to-market strategies, product launches, and commercial plans that drive awareness, adoption, and revenue growth;
• You define compelling positioning, messaging, value propositions, and pricing strategies that resonate with target audiences and generate demand;
• You conduct market research and identify customer needs, translating insights into requirements for Product Managers and development teams;
• You create sales enablement materials, marketing campaigns, and content to support lead generation and help commercial teams close more deals;
• You translate technical product capabilities into clear commercial messaging for diverse audiences across global markets;
• You measure and analyse marketing performan...