Product Manager, Digital Marketing Enablement

About this role

IXL Learning, developer of personalized learning products used by millions of people globally, seeks a Product Manager for IXL's digital marketing platform. In this role, you will design a data pipeline to supply our marketing teams with the data they need to drive multi-channel digital marketing initiatives that power our strategic business goals and operational needs. #LI-CC1

This is a full-time position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.

#### WHAT YOU'LL BE DOING

• Develop a strategic understanding of IXL's digital marketing efforts and how they're critical to our business
• Collaborate with our digital marketing and email marketing teams to better reach and connect with current and prospective customer
• Dig into our data - deeply understand what data is available and how it's organized to enable impactful targeted and differentiated marketing
• Design simple, elegant, and robust solutions that address business needs and align with broader business strategy; provide detailed written specifications for each solution
• Help define our approach to address issues and opportunities, focusing on effective integrations with other systems - creating new functionality and enhancing and scaling current functionality
• Design data stores and pipelines that optimize digital marketing performance and efficiency, and enable rapid experimentation
• Work with engineering to build and deploy a robust data pipeline that supports digital marketing operations

#### WHAT WE'RE LOOKING FOR

• Bachelor's or Master's degree in STEM or a related field
• 5+ years of experience in product management
• Experience focused on multi-channel digital marketing enablement is preferred, with an emphasis on email marketing
• Knowledge of databases and SQL
• Understanding of data pipeline architecture and best practices
• Strong communication skills
• Independent and ...