Product manager (Bonus and Gamification)

About this role

Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region and are now taking their success worldwide.

We are currently looking for a Bonus & Gamification Product Manager.

📋 Key responsibilities and your contribution:

• Own and develop the gamification product strategy across multiple brands and GEOs.
• Design, launch, and optimize gamification mechanics aligned with business and product goals, including tournaments, missions, challenges, lotteries, loyalty programs, prize drops, wheels, and loot boxes.
• Build and manage the Gamification & LiveOps calendar, aligned with Acquisition, CRM, and Retention strategies.
• Adapt mechanics, rewards, thresholds, and campaign frequency to specific GEOs and player segments.
• Measure gamification performance end-to-end, including engagement, activation, retention, revenue, incremental impact, and ROI.
• Design and run A/B tests and holdout/control-group experiments to continuously improve campaign effectiveness.
• Identify underperforming mechanics and make data-driven decisions on optimization, redesign, or discontinuation.
• Work cross-functionally with Product, Casino, Sportsbook, CRM/Retention, VIP, Analytics, and Engineering teams.
• Translate business and player needs into clear, prioritized product requirements and identify gaps in platform capabilities.
• Establish campaign setup, QA, measurement, and post-campaign analysis standards, documenting best practices and processes.

📚 Your qualifications:

• 3+ years of experience in Gamification, LiveOps, CRM, Retention, or Product roles within iGaming.
• Hands-on experience designing, configuring, and launching casino gamification mechanics such as tournaments, missions, challenges, lotteries, loyalty programs, prize drops, wheels, and loot boxes.
• Strong understanding of bonus structures, wagering requirements, tournament logic, loyalty progression, player engagement, and...