Principal Software Engineer - Marketing Technology 

Responsibilities

Lead the technical direction, architecture, scalability, and performance of the global web platform while building production-grade agentic AI systems and LLM-powered workflows. Guide engineering delivery and standards, mentor engineers, integrate marketing and customer platforms, and collaborate on cloud infrastructure and CI/CD practices.

Requirements

Requires 8+ years of software engineering experience, including 2+ years in a technical leadership role, with hands-on production experience building autonomous AI agents and LLM workflows. Candidates should have deep modern web development expertise, knowledge of cloud and web infrastructure, and strong collaboration skills; MarTech, CRM, privacy, accessibility, and compliance experience are preferred.

Skills

• Technical Leadership
• Software Architecture
• Agentic AI
• Large Language Models
• TypeScript
• JavaScript
• React
• Next.js
• Node.js
• Python
• Web Performance Optimization
• Cloud Infrastructure
• Marketing Technology Integrations
• Retrieval-Augmented Generation
• Internationalization
• Mentoring

Benefits

• Paid Parental Leave
• Flexible Time Off
• Spending Accounts
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Sabbatical Leave

About this role

About Us
Our leading SaaS-based Global Employment Platform™ enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities. At G-P, we’re dedicated to breaking down barriers to global business and creating opportunities for everyone, everywhere.
Our diverse, remote-first teams are essential to our success. We empower our Dream Team members with flexibility and resources, fostering an environment where innovation thrives and every contribution is valued and celebrated.
The work you do here will positively impact lives around the world. We stand by our promise: Opportunity Made Possible. In addition to competitive compensation and benefits, we invite you to join us in expanding your skills and helping to reshape the future of work.
At G-P, we assist organizations in building exceptional global teams in days, not months—streamlining the hiring, onboarding, and management process to unlock growth potential for all.
About The Position
We are seeking an experienced Principal Software Engineer to serve as the Tech Lead driving technical direction, architectural evolution, and day-to-day engineering execution for our Marketing Technology (MarTech) team. In this role, you will partner directly with the Senior Engineering Manager, taking technical ownership of our public web platform and primary digital flagship.
In addition to ensuring our global web platform remains fast, resilient, and scalable, you will serve as the team’s technical authority for Agentic AI—architecting intelligent autonomous agents, multi-step LLM workflows, and modern automations that elevate both our digital customer experience and internal marketing operations.
What You Will Do
Architect Global Web Platforms: Own the technical architecture, scalability, and performance of our global digital flagship, driving world-class Core Web Vitals, edge caching strategies, and seamless internationalization (i18n).
Lead Agentic AI Strategy: Architect and deploy production-grade agentic AI systems, autonomous multi-agent loops, tool-calling frameworks, and retrieval-augmented generation (RAG) pipelines to power intelligent workflows and personalized web experiences.
Technical Leadership & Delivery: Partner directly with the Senior Engineering Manager to translate business and marketing roadmaps into resilient technical architecture, pragmatic milestones, and maintainable codebases.
MarTech Integrations: Oversee the architectural design and integration of third-party marketing platforms, analytics suites, customer data platforms (CDPs), and CRM systems (e.g., Salesforce) without compromising web performance or security.
Mentorship & Engineering Excellence: Set engineering standards, conduct high-signal architecture and code reviews, and mentor mid-to-senior engineers across modern full-stack web development and emerging AI patterns.
Cloud & DevOps Rigor: Collaborate with Platform and DevOps teams to maintain robust CI/CD pipelines, container orchestration, and automated cloud infrastructure using modern Infrastructure as Code.
What We Are Looking For
Minimum Requirements:
8+ years of progressive software engineering experience, including 2+ years in a Tech Lead, Staff, or Principal Engineer capacity architecting high-scale web platforms or distributed services.
Hands-On Agentic AI Depth: Practical experience designing, building, and deploying autonomous AI agents and LLM-powered workflows in production (utilizing frameworks like LangGraph, CrewAI, AutoGen, or custom agent architectures, alongside structured tool/function calling and RAG).
Modern Web Mastery: Deep expertise across TypeScript/JavaScript, modern front-end frameworks (e.g., React, Next.js), and backend services built with Node.js or Python.
Web Systems & Cloud Infrastructure: Strong grasp of modern rendering paradigms (SSR, SSG, ISR), CDN/edge platforms (e.g., Cloudflare, CloudFront), REST/GraphQL APIs, and cloud environments (AWS, Docker, Terraform).
Pragmatic Partner: Exceptional ability to collaborate across engineering management, product, and non-technical marketing stakeholders, breaking down ambiguous goals into actionable technical plans.
Preferred Requirements:
Prior experience in the Marketing Technology (MarTech) space, including headless/decoupled CMS platforms (e.g., Contentful, Sanity), A/B testing engines, and conversion rate optimization (CRO).
Practical experience integrating enterprise CRMs, marketing automation engines, and data pipelines (e.g., Salesforce, HubSpot, Segment).
Familiarity with international data privacy laws (GDPR, CCPA), accessibility standards (WCAG), and enterprise compliance standards (e.g., SOC 2).
The annual gross base salary range for this position is CAD140,000 - CAD 176,000 plus variable compensation.
Our ranges are established using objective market benchmarking data for this level of work. Final placement within the range is determined by gender-neutral criteria, including the candidate's relevant skills, experience, and specific qualifications for the role.
Actual compensation for this position may vary and will depend on multiple factors such as relevant qualifications, experience, education, and geographic location. For Full-Time Regular Employees, this position is also eligible for additional compensation as follows:
Sales Roles: This position is eligible for a commission structure in addition to base salary.
Non-Sales Roles: This position is eligible for an annual bonus which is paid dependent on various factors, including and without limitation, individual and company performance in addition to base salary.
Benefits
G-P values its employees and offers excellent benefits and perks including generous paid parental leave, flexible time off, spending accounts, medical insurance, dental insurance, vision insurance, sabbatical after 5 years and more.
Individuals residing, or applying to work, in the United States: California or Philadelphia, Pennsylvania, plea...

About G-P

Software Development · 1,001-5,000 employees · headquartered in Remote First Company