Performance Marketing (PPC) Campaign Manager

About this role

Performance Marketing (PPC) Campaign Manager

Responsibilities

• End-to-end PPC campaign management: Keyword research, ad creation/ad copywriting, developing new flows for acquisition, landing page optimizations and more.
• Managing client account & relationship - including leading calls, action items, project planning, and all communications.
• Keeping up to date with market developments and identifying new tactics to improve our ongoing campaigns.
• ROI analysis and constant exploration of new platforms and traffic opportunities.
• Generate reporting for clients and team leaders.

Requirements

• 1-3 years experience managing PPC campaigns (or other relevant digital marketing experience).
• Native-level English speaker with excellent communication skills (written and spoken).
• Experience with managing paid search & display campaigns (Google, Yahoo, Bing) using optimization tools, while hitting defined CPA/ROAS targets.
• Experience with custom audiences & retargeting for both Facebook and Google.
• Experience with Excel and basic data analysis.
• Confident and adaptable in dynamic team settings.
• Strong research skills with the ability to create solid reports or deliverables.
• Strong skills in time management and ability to work under deadlines.

Preferred

• Google Ads Certified
• Advanced experience with Excel.
• Advanced experience with Looker Studio
• Advanced experience with Web Analytics platforms (particularly Google Analytics).
• Some level of coding experience (HTML, CSS).
• Any experience in creating marketing copy. Creative writer and thinker.
• Any experience in various CMS systems (WordPress, Magento, Shopify, etc.)